When I used to sell on eBay, I always made "stuff items" my own, take a military pouch, with no branding, and sell it as a Warrior Webbing pouch, as you start to own the goods, then people come back to you again and again to supply that type of goods.
I have now "left" ebay, and have in the last week, got worst and worst feedback, but what has happened, is I am getting approx 25% more emails per day, from old customers and their friends, asking where they can get my "stuff" from
my website of course