I can't speak for the company, but I can possibly enlighten you on new liquidation goods.
These are often what are called "shelf pulls". They usually will have price tags, unless from a chain using strictly barcodes (which is good). They are a result of one brand of let's say spray paint (or cosmetics or garden hoses, whatever) convince a store (usually a chain) to change brands. Part of their agreement will be to clear out the old brand and replace it with their new products. So, good, usually current goods, just might have a price tag.
Then there are package updates. A company wants to promote their "NEW" image, look, product, etc. They come in and clear out the old and replace with the new packaging. Sometimes, they will keep and repack the stuff they take back, other times they will liquidate.
Some comes from "guaranteed sales" where the manufacturer tells a customer up front that they will take back any remaining inventory after so many days.
Books, and magazines and some other products are sold with a "return if it doesn't sell" policy. They are called "remainders" in that business.
All of these are new goods, some in outdated packages, some with price tags with a store's name on them. Most have previously been out on a shelf for sale. You may find some unbroken cartons that have never been put out mixed in, but most are like you went through a section of a store any just boxed up everything in that area.
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