Great article Anthony
Agree with Mike about the whole 'relationship' thing.
When I was wholesaling, I would get so many introductory emails which were pretty poor, along the lines of.
'I want 50 units of Item X. What price will it be'
No Dear..., or signing off. Justs gives a bad impression, to me at least. Keep it professional, and however much you may feel like it, do not get petty and personal if you disagree with something, should it be the companies pricing or policy regarding shipping etc.
With email, being the limited communication medium that it is, you need to put more effort in coming across as well as possible. Small things such as grammar and spelling can make a difference. Put in that extra time, and put it right.
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