Thanks for the reply.
I am more looking for genuine advertising opportunities within sites that have a genuine client base that would benefit me and my site.
I understand your approach but I am not too into lengthy sales pitches that although may well be a genuine offer, literally 'bore' me before I get half way through.
I hope that some mebers can offer me some good pointers here of sites that I may be missing.
I know of all the usual stuff, PPC, SEO etc. What I am looking for, is to place ads in newsletters, niche sites etc.
Thanks again