Quote:
Originally Posted by blavann
Hi,
I'm starting up a website, and I was wondering if anyone could recommend any good advertising campaigns.
I've read a bit on hypersubmit, but I really don't understand what i'm reading.
Ad words, key words, meta tags etc, just goes over my head
Has anyone any good suggestions for sites with info on this kind of thing (that doesn't require you to understand the jargon before you begin) or any good ways of advertising#
Thanks
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Search engines are the key to having a low cost, low maintenance website. Remember, search engines only index words in the form of what information is on your page and what information is in the code behind it. By keeping each page or set of pages relevant to what a customer would search for to find your products can help your rankings. SEO is a techie word for optimising your site in such a way the search engines can find it easily.
It's not an exact science and many companies will do it on a ROI / Profit / Order ratio. Which means you only pay a small amount up front to optimise the site, which is done over 6 months and when you reach the agreed number of sales you pay for the work you've had done on the site for the past 6 months. That way it works in everyones interest to get the it seen by the search engines.
You can do it yourself by searching the webmaster forums. As far as advertising goes I always say that 90% of advertising doesn't work but find the 10% and start to fill your boots.
I've been optimising and building e-commerce sites for 7 years and making money for our clients. That's why I'm here... I'd like a bit of the action.... and I also want a new venture.
Good luck with the site.
post the URL and I'll take a look at the code for you and give you some pointers.