Hi guys,
The Devil is always in the details and unless you use some dedicated software like 'Nichefinder' which will help, it's really down to doing your homework on the market you want to reach.
I know that's a 'same old story' fluffy statement so he's more of what I mean.
Decide on the area which you want to work on (This should definately be one that excites you and you are interested in)
Research (Using the Overture search tool, wordtracker or goodkeywords etc) what terms people are searching for in this area.
Find out what the fulfillment in that area is like (i.e. how many sites are already trying to reach those customers - Ignore, at least for now any that have a PR of below 4 - this can easily be achieved (btw - you can find the PR by using the Google Toolbar). and see how strong the competition is.
Pick an area with a large target audience and relatively low competition (like I said - it doesn't matter if there are 3,000,000 crap sites - you can beat them with decent on page optimisation and good content).
Write a good content site that is optimised on a page by page basis for the most profitable keywords which you found in your research.
Submit this to the search engines and directories, then when you're in and getting traffic - ad some affiliate links or adsense content to up your income.
The main point is to add content in a way which is keyword optimised for popular words in an area you love and which you can keep updated.
The actual subject is almost irrelevant.
Most people don't take this sensible approach and by doing your research you can easily better them on the engines.
As always getting JV's and good inbound links will improve things.
I'm using a piece of software currently which has great tools for all this stuff called Site Build It.
Check it out at:-
http://www.sitesell.com/lennysite.html
Plus a super affiliate finder:-
http://www.superaffiliatetracker.com/sat.p...echtrader&pid=1
As with all of these great tools it's pretty expensive, but I truly believe that this one's well worth the money as the brainstorming tools are great and give you a profitability value and show you the top websites for all the terms you choose (it's easy to find ideas for content and affiliate sites to link to) and the process is excellent.
Let me know if you want me to expand on/clarify anything I've said as I really believe you can make it given the right attitude and information.
Regards,
LennyT