For many people "eBay" is the obvious solution for online marketplace, but have you ever tried "the marketplace"? Being a market trader myself, i can tell you that it is a great way of creating more sales, clearing out overstock & a great opportunity to create a 3rd party clientele database. Therefore, here are my tips on the market trade:
Getting started:
Before setting up, you should have already done your research & be obtaining your stocks - if not then this should be attended to before even reading on, as this is the most important factor. The last thing you want is to be hitting the marketplace with something that has a "risk factor" of not selling (been there, done that - never again!). This will also give you an idea of the size of stall that you require -
no point buying a 14ft x 14ft walk-in stall if your selling pick'n'mix.
Vision your stock, be realistic in stall size required - there are many bargains to be had on eBay, ad mag, local newspapers & at this time of year (weather conditions) you will find many people selling them cheap, so think ahead - buy now, stock it - prepare for "point of sale". Also consider transportation - a van is not always required, as many stalls can be dismantled & fit snug inside your car boot. Alternatively, you might even consider buying a trailer?
Licence Requirement:
Before you approach any market pitches, you need to be insured - the current rate is approx £76 (sole trader) for a years cover & can be purchased from The National Market Traders Federation. link:
http://www.nmtf.co.uk/
Hit The Traffic:
Google markets, don't be stuck with your local town center, you need to be sure that your hitting the right people at the right place. It may be worth travelling further afield, i'm in a lucky position of living just 15 mins from Donnington market (hosts of F1, moto GP) attendance figures vary from 9,000 - 15,000 every Sunday & the marketplace is varied, therefore many types of people looking for many types of products. Go to these markets, see for yourself & then make the enquiry for pitch stands. Another i would recommend is Wembley stadium market & Brighton bank holiday market - traveling around is not only a great day out, but will open your eyes to new potential market gaps.
Be Prepared:
Know your directions, arrival times, make a checklist of everything before you leave & don't forget to carry your licence with you! My number 1 rule - "take a friend", nothing worse than needing the toilet & leaving your stocks open to theft. Also it helps with set-up time, preparation, dealing with customers & my favourite> getting the burgers in.
The Hit:
Don't make the mistake of just sitting behind your stall - your there to sell, so make the most of it... I use a headset (purchased from eBay) & demonstrate my goods. Be loud, stand proud & do your best. Something visual also has an impact, i sold bubble swords last summer - kids flocked, huge bubbles drifting in the air...
ok so i looked like a prat, 6ft 6 skinhead - tattoos playing with bubble swords, but i walked out there every Sunday sold out & £££ better off which was my intention.
Finally, remember - there are more opportunities than just making money on the day... take business cards, or leaflets - reel the buyers in, they have seen your stock - now offer them with your website / contact details, discount offers - be imaginative & put your heart in it.
Support link:
http://www.connexions-direct.com/job...etailedArticle
Hope this helps open your insight to starting trade, thank you for the read.
Best regards,
Steve
