There are scripts that allow you to do roll overs but the majority tend to use javascript which I am unsure whether you can put into your ebay 'about me' page what I meant was that you could have a generic file name, say horror.jpeg, comedy.jpeg etc and then whenever you wish to change the image all you do is rename a newer DVD image (ie. the latest release) to horror.jpeg and then the image will change when people review the page and the link will still be to your horror category etc.
Anchor text is a way of formatting your links so that you do not display a link like this
http://www.onlineauctiontrader.com/creditcards.htm you would display it as
Credit Card Advice and this would be a particular keyword or phrase that you are targetting. Remember people do not always search for your website name they will search for things like DVD sales, buying a DVD etc and this is what you want to target in the SERP's. When the SE BOT visits and follows the anchor text link its helps to weight that page for that particular phrase. You do not need adwords as that is something totally different
The DVD Information link is formatted in blue towards the end of the page and takes you to your DVD rental page..
As for creating another forum category i am going to recopy these posts into my own forum as it is moving slightly away from this forums basis and I would also like to build my own forum up. I will continue to post the info here as I really enjoy this forum and it has some great members (hence me accepting a mod position). Please join my forum and we can discuss at more length (and on here

), I have to go out shortly and will not be back until 10pm so I will update my own forum then so feel free to join away.
Maybe I should team up with James, he provides the wholesale aspect and I provide advice
As for anyone asking advice from me, fire away thats the purpose of the forum.