Its really not that hard to compete with the sellers. I sell my products at £33.99 and there are numerous over-seas sellers with them at £26 delivered.
I've found these things help a lot...
- My own pictures with my user name.
- Clearly state that the item is in the UK and all VAT & Import duties have been paid.
- 100% authentic product.
- Fully UK compatible (whether it be plugs, region encoding etc.)
- A user friendly returns policy by being able to return to a UK seller.
There are a lot of people who will be worried about all of the above when buying from a seller over-seas. Things like quality, compatibility, and authenticity all matter and they will be prepared to pay extra.
Think what you have to offer... and show it off!