Choosing your company name is a very important decision, so be sure not to choose the first name that pops into your head. You will potentially be using the name for many years to come, so make sure you like it.
You are currently selling games, is that all you want to sell? Sure, your just starting right now, in a few years, maybe even months you’ll probably want to expand into other product lines. So maybe you should consider that when choosing your name. This is something I personally find quite restricting.
You should have a look on the
Company House website to check that the name is not already in use. Not only to see whether you can register it, but also for legal reasons.
Here is an article outlining the laws in the UK relating to company names;
http://www.companyregistrations.co.u...ing-a-name.asp
You mentioned eventually opening your own website, check that the domain is available. If it is, register it right away, even if you don’t want to use it just yet. Acquiring a domain name that is already registered can be very expensive so it’s something you should avoid. For search engine purposes, I don’t think the domain you choose is that important, focus on the end-user rather than a search engine bot.
You’re definitely on the right lines about creating a brand, in time a brand can literally sell itself. However, creating a successful brand is easier said than done. It takes more than a fancy logo, you need a name which is short, catchy, and informative to what you do/ sell. Humour always goes down well, but try to avoid making it cheesy. After all you want your customers and suppliers to take you seriously. Be cautious of the length, spelling (if your name is hard to spell, people will not return to you), flexibility (leaves room to expand, but keep the reputation you have already developed), and legalities.
Sorry, I don’t have any suggestions for you but I hope what I have said has given you something to think about.
Name my eBay store! Please help!
Linear Mode
November 2008
