I do not want to make excuses for anyone, but I can offer some possible explanations.
First, it may be very possible that you are dealing with a company, not one person from their bedroom. If this is the case, keep in mind that many of the "order pullers" and such are country folk with little or no education who are shipped to the cities by the government to work. They are not there by choice.
It is also the end of the year for them. That means a traditional bonus. Maybe the person pulling your order found they were not getting what they hoped and wanted to get back at the boss?
My partner told me just last night of a lady who climbed to the top of a water tower and threatened to jump if her boss did not pay her the bonus she wanted and let her leave 2 days early for the New Year celebration. I'd have let her jump, but her boss gave in and gave her a hefty bonus and 2 extra days off.
You are dealing with a culture far different than your own, so you cannot simply make assumptions as if you were dealing with someone across town.
I do think you should be able to deal with the seller by showing him the images and have him agree to a refund, including return shipping. As others have said, how would you appreciate someone immediately filing a claim against you, without trying to work it out first?