There are loads of places to look besides Google.
Are you looking for branded or unbranded products? If branded, I’d advice contacting the brand owners directly and asking for the details of their authorized distributors. Or if unbranded, I’d highly recommend looking for suppliers in one of the various directories of manufacturers (I personally prefer
Global Sources and
Alibaba).
It’s also worth looking at
The Wholesale Directory, as there are a number of
sports equipment wholesalers on there.