Unless they have been in business for a while I really don't think it is very useful. It looks good and it says they have registered somewhere but all it does is give a place for complaints to be lodged and collected. So if it is a new company they wouldnt have had time probably to have done anything for anyone to complain about. Now if it is someone who has been around and has been a member and you can call and check and there are few to no complaints then it is a very good thing. But for new companies I don't think it is much use for verifying their worthiness. IMO
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