Niche Marketing

**BillyA** · 25-01-2007, 06:59 PM

When thinking about how to choose niche market, don't get hung up on attempting to niche with a specific product or brand.

Niches can also be lifestyle or psychographic. Here is an example of a lifestyle niche website.

www.thinkgeek.com

**Anthony** · 25-01-2007, 08:08 PM

Sound advice.

Weedog · 25-01-2007, 09:04 PM

They have some good specials also if you sign up to there newsletter

newtosell · 25-01-2007, 11:13 PM

How can you identify a niche if you know nothing about the general group? For instance i have a general area as a hobby, but I can't find a niche within that. Should i look to other areas?

**BillyA** · 26-01-2007, 03:03 AM

Whats the area?

newtosell · 26-01-2007, 11:31 AM

The area is computers. I have looked at selling hardware but there seems to be too much competition, and a few advise against it as the margins are too slim and you won't make much profit.

**BillyA** · 26-01-2007, 03:01 PM

Quote:

Originally Posted by newtosell

The area is computers..

Way too broad. You need to focus it a bit more.

newtosell · 26-01-2007, 04:19 PM

I have looked at niches within the area. For instance i looked at selling but there does not seem to be enough buying in that area.

Other than that I'm all out. What should i be looking for? If i have asked for too much, any help would be great.

**BillyA** · 26-01-2007, 04:27 PM

Quote:

Originally Posted by newtosell

I For instance i looked at selling water cooling equipment...

Okay, it seems you're all over the place. Let me ask you - What do you have an interest in and also know a lot about? What can you educate others about?

newtosell · 26-01-2007, 05:03 PM

So it does relate to my area of knowledge.

My area of knowledge is building pcs, helping friends with computer problems, upgrading etc. I know a fair bit about films, and like watching them. Other than that i don't really have any hobbies.