Dont look like it if hes looking for buyers! lol
I would sit down with a pen, sheet of paper, and then work out exactly what you are trying to do, who your customers are, where they are, how old they are, how you intend to contact them or make them aware you have a website or really good products.
For a jump start I would use ebay as a method of getting some sales and then slowly trying to divert people from ebay to your store, do this very subtly as if there software detects you trying to point people of ebay they will close down your account, the easy way round this is to setup a ebay display page on your website somewhere, this will allow people who want to look at more pictures of a product listed on ebay to be sent to a page on your site that has nothing but photos of the goods, do not try to sell or link to any cart etc, just a static page with photos, now most inteligent people would at this point want to see what else you site is about and if they discover that you have a shopping cart hey they may just buy there and then, some will want to return to ebay for peace of mind or just to up there feedback but if you get a sale and someone clicks through onto you site its a start and maybe when they recommend you to a freind or colleague they may give your web add if its easy to remember.
Lots of ways but really depends on you and what you want out of your business.
Best Regards
Khalid