Quote:
you either need to be the cheapest
or you need to have a USP
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Makes you wonder how the majority of companies selling so expensively an identical product makes any sales, doesn't it?
Obviously in an ideal world the above quote is Narvana, in reality neither is totally necessary.
Concentrate on deciding what you wish to trade in, then worry about prices etc.
Price whilst important is not everything, many people buy for many other reasons, such as customer service, shipping speed, stock levels, product choice, quality etc all being other major factors. A large number buy simply because they see you at the right time, impulse buying.