Well
I meant that resellers needs products instantly ,basiclly they have a customer for plasma and they dont have it on the stock today. So they ask him to come in tomorrow. They call distributor and ask to delivery it for tomorrow. Retailers get discounts based on total of they sales ,distributor gives really small discounts if you want to buy x pcs at once, but they give it on the long term (if you would be buying 20k worth stock every week for example-). As far as i know this group eurotec is a retailer itself and they prices arent that competetive, but im saying that this idea could work if you would get in touch with large group of retailers offer them comptetive prices and instant service which may be hard (because they have discounts and credits with they distributor already). They wouldnt want to resign from their cooperation with distributor they have over years, unless somebody is going to offer something really competetive (some of the retailers would have credit accounts of 100k GBP and discounts of 10-20% already can you beat this? ). Like for an example with my 1st chanell i got 5k credit straight a way with no credit history after 1st order i received free printer ,same delivery charge regardless how many items i get and 24h delivery for 10gbp and so on. Then obviously you would have to handle the returns etc. To become a hp distributor you need to spend around 100k in other distribution chan first then site inspection and a lot of cash for start.
So when you go to any retailer you need to offer
1) best prices
2) credit limit
3) time delivery
4) handle returns
5) Gifts
But biggest plus of this idea would be if you could cut the way and get stock for shops from wholesaler if you meet their moq - im not sure but i think that many distributors are wholesalers aswell