OK, 'fatty_bum_bum'.You originally said lets say if you
do not get charged VAT what the outcome would be. So I worked it out like that.
"you are giving an unrealistic outcome on VAT" I was going off the fact that you said this originally "let's just say that you paid no VAT or delivery charge for your ps3 goods" now I've lost count of the amount of times I have imported goods and I know that you do get charged VAT & Import Duties. I also know that a lot of people do not declare the full value of there goods and that's why they can sell on eBay.
For the average 'seller' PS3's are really not a good option, consoles on the whole for that matter. How are you going to compete with the HK sellers and brokers on eBay that are not including these fees in there prices.
You should look for a area where you can compete with these prices. Items that cost you £3 - £4 are good as the VAT is minimal. There also a few items that cost this much which you can sell for £9+. The only other alternative is to buy UK stock, its finding the right prices which is hard.