A Guide To Selling On Facebook

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by ladyvgw, Oct 29, 2011.

  1. ladyvgw

    ladyvgw

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    Hi all,

    As requested I thought I would come up with a little mini guide to selling on Facebook. Now dont get me wrong Facebook is not currently a hugely lucrative selling platform but there is still business to be had. I started selling on Facebook about a month ago and have seen some good sales but I am very much taking the long term view- Facebook, in my opinion will only become more popular as people become disillusioned with Ebay. It is however important to say that your business page should be completely separate from your personal page.

    Stage 1

    The first thing to do is get yourself a business fan page - http://www.facebook.com/pages/create.php?ref_id=126265427407195. It is very easy to set up and it will serve as your shop window to the world. Now unlike Ebay you do not have specific listings (although it is possible) so you must really push your products and services and actually sell yourself. I find this exciting and challenging as you need to actually seek out potential customers which should result in sales.

    Once you have your page you can then set about making it look attractive and enticing to potential buyers. There are many third party apps that will do this for you (usually free) and I have tried a few but probably my favourite is one called Pagemondo - http://www.pagemodo.com/?r=free_footer which enables you to have a snazzy landing page for new likers to see where you can feature high profile products and display your logo etc. This, like an Ebay template can give your Facebook presence an air of professionalism.

    Stage 2

    Next step is to get fans/likers and this is the hard bit! Obviously the first place to start is friends and families that are already friends of yours on Facebook and it is amazing how many more fans you can get if you send a begging message to all your friends asking them to invite their friends who in turn invite their friends etc etc, a bit like a pyramid scheme!! It works even better if you offer a small prize for the friend who sends the most likers to your page. Another good way of getting fans is to get existing customers from your website or Ebay sales to sign up by sending out leaflets with every sale asking them to join to group to stay in touch with new products and special offers. I often get good repeat orders just from posting an update on my page.

    Once you have exhausted your immediate circle of acquaintances and past customers its time time to start enticing members of the public to your page. There are a few ways of doing this. The quickest and easiest is to use site like Twiends which is basically a massive fan chain, exchange program. You like other peoples pages and they in turn like you back. I dont, however hold much faith in these systems as you are not getting targeted followers, especially if you are selling fairly niche products. If you sell something universal though such as electronics or books you may have some success using this method. There are also a number of Facebook pages set up specifically set up to get you likers. Here are a few of them.........

    1. http://www.facebook.com/PromoteMyFanPage
    2. http://www.facebook.com/FAN.CHAIN.MAIL
    3. http://www.facebook.com/NetworkyourbusinessHERE
    4. http://www.facebook.com/AddictedToNetworking
    5. http://www.facebook.com/fanpagepromote?ref=ts

    A method I have used to get likers is to use pages that are targeted to my demographic. For example - http://www.facebook.com/sendinthetroops is a page dedicated to stay at home mums who make and craft and then sell on Facebook. Targeting this page works well for me as many of these Mums have kids and subsequently need toys for parties etc. Also many of them take existing products like Santa sacks, personalise them and sell them on. Selling to these people has been very lucrative in the last few weeks. Now of course it depends on what you are selling but I am sure if you spend a bit of time surfing pages you could find similar pages suited to your niche. Seek out groups and pages that are relevant to your business and join them. Some will let you promote your business some will not but the more groups you join the better. If a business finds your page and likes it then it is common Facebook etiquette to like them back, even if they are nothing to do with your business sector. Making virtual friends or acquaintances is a big part of progressing your Facebook profile. I make sure I like all the toy, party, bouncy castle, Christmas, Halloween pages I can find as you never who may be in need of my services!

    Stage 3

    Once you have a good base of fans you need to promote, promote, promote! The more you update your page the more sales you will get and as previously mentioned some may not see this as a good use of your time if you only pick up a couple of sales a week but you have to be in it for the long game - if you build it they will come (points if you get that random eighties film quote!!). Every time you have a new product or piece of news post it on your page as someone, somewhere will see it and the law of averages says that someone will buy it! Also, be creative. Hold competitions, promotions and special offers, engage with your customers and try to spark their interest. I imagine myself as a market stall holder and trying to grab passers by that really dont want to be grabbed!

    Another way of getting sales it to link your Facebook page with your Ebay account. Here is a good link explaining how this can be done - http://www.ehow.com/how_4792248_ebay-facebook-accounts.html

    There are also ways of getting an Ebay style 'shop' on Facebook. Companies like Buegle will charge you for this but to be honest I am skeptical about paying for services like this as I dont think the returns are currently there to make this financially viable. Especially when I managed to do it for free!! There have already been discussions about Buegle on the forum - http://www.thewholesaleforums.co.uk...-discussion/126319-buegle-facebook-store.html

    The website I use (freewebstore) has a function built into it allowing me to export all of my listings to shopmania who in turn will then list all your items directly on Facebook, you can see my store here - http://www.facebook.com/pages/Risus-Wholesale/126265427407195?sk=app_145650642157667 but after having it up and running for a month I have had no sales! I am however hopeful that with the increasing popularity of Facebook selling this will change. If you want to set up a Facebook shop using Shopmania here is the link - http://cp.shopmania.co.uk/facebook/partner

    I hope this guide will help a few people. Selling on Facebook is not for everyone but I honestly think its worth a try if you have the time and energy to put into it.

    Good luck!
    Cody, Shineyshiney, zeze and 18 others like this.
  2. Volantary

    Volantary

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    Great post, thanks for taking the time to do that :)

    The only real thing I have an issue with is where you say "the laws of averages says someone will buy it". It bloody doesn't :p Sods law says everyone will ignore my stuff and I will die poor :(
    cwvps, MK4 Rhys and Ally Anderson like this.
  3. ladyvgw

    ladyvgw

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    Lol, I feel for you Alex and trust me I know what you mean. I have done mailshots and promotions in the past and had zero results but the eternal optimist in me says that one day Facebook will be a great selling platform and I for one want to be there from the beginning. If it doesnt materialise then it hasnt cost me anything except a few hours in the evening infront of the telly!

    With the many millions/billions that Facebook has you would have thought that they would relish taking Ebay on at their own game!
  4. Dave

    Dave

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    Thanks Vicky, i will have a read tomorrow when I am more awake.




    Regards,
    Dave
    www.simpleearth.co.uk
    Sent from my iPhone.
  5. MJR Supplies

    MJR Supplies

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    Thanks for taking the time to post this info ... very informative!

    Agree it might not take off like the spacerocket one would hope immediately, but it's still early days on Facebook Marketplace. You know what they say - early bird catches the worm!
  6. eShop

    eShop Banned Member

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    Facebook are concentrating so much effort on trying to compete with google + at the moment. Not thats there is much competition, facebook timeline will blow it out of the water when its unveiled for everyone to use.

    I think when they get round to taking on the big boys (ebay and amazon) it will be done in such a way that anyone who does not get involved will lose out big time.


    Alistair
  7. planner

    planner

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    Another excellent post Vicky. :welldone:
  8. ryanonbizstore

    ryanonbizstore

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    great post, thanks
  9. ladyvgw

    ladyvgw

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    No problem, I hope you find something useful in there :)
  10. Gary

    Gary

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    afei likes this.
  11. buyerfromUK

    buyerfromUK

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    Thank you ladyvgw for the wonderful guide. But this all sound like hard work selling on Facebook.
  12. truereddevil

    truereddevil

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    Excellent thread as always vicky just wanted to ask you know how you brought up the page modo to make your facebook page look more professional for free is there anything similar you can do with twitter at all
  13. ladyvgw

    ladyvgw

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    Hi Rick,

    No idea I'm afraid! I havent really got to grips with twitter yet, still wrestling with Facebook.
  14. reelbearings

    reelbearings

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    a very informative article, and many thanks to Vicky for taking the time to write it up.
  15. truereddevil

    truereddevil

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    Vicky i wondered what you thought about this one http://www.wix.com/ it looks like with pagemodo it only lets you do one page anymore then you have to upgrade to a monthly premium
    Also say for example it wasn't a business page & shop you wanted to do up but just a fan page for say a tv show lets say for example The muppets can you use any free features when you could do some sort of graphic where you got animal the muppet pointing to the like button or something like that or am i just dreaming here
  16. CharlieDaisy

    CharlieDaisy

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    Thanks for sharing these type of useful information ........
  17. nick-chunias

    nick-chunias

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    Vicky - thanks for this excellent post. There is a huge opportunity on Facebook if you can leverage it properly. Its a different approach as you have to be patient and take a long term view and provide a lot of value to your prospects and audience and the rewards will follow. Facebook also has some great tools to target prospects at a very granular level with their ad program.

    If anyone is interested, there is a Free white paper, "10 Ways to Use Facebook to Grow Your Business" that we have made available on the Drop Ship Consumer Bureau website for TWF community members. Or feel free to contact me directly for a copy.
  18. trejster

    trejster

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    Vicky that is one very very useful and fantastic post. I have a facebook page but definately not using it to its full potential, will be using some of the advice you have shared to improve it. Thanks!!
    baje3000 likes this.
  19. cdf

    cdf

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    Great post Vicky, i too also sell on facebook and was wondering whether to start a thread about it, but i think you've said it all, although i generally do it different, i think your advice is excellent, and is a must try for any facebook user! good luck to everyone that does:)
  20. nick-chunias

    nick-chunias

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    Feel free to share your methods on Facebook as its always good to consider and discuss the various options to utilize Facebook.

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