Digital PR, what’s that? In recent years, there has been an increasing convergence of PR, Digital Marketing (especially content marketing) and SEO as companies shift towards inbound marketing. This has given birth to Digital (or online) PR, which, whilst still maintaining a brand’s public perception, has seen Public Relations evolve to incorporate useful tools such…
By getting your hands on the email addresses of your customers you will be in the position to send them emails advertising similar items that you might have for sale. But why is this so useful?
The world of online selling is an extremely competitive place today. Learn how to stay ahead of your competitors through simple bundling strategy.
Providing a product that meets the need of a hungry crowd is the very best way to see consistent success and increased profits. But how do you go about finding that illusive hungry crowd to whom you can sell?
For small and medium businesses (SMB) that have limited resources to devote to advertising, content marketing is perfectly suited for them as it doesn’t require a big budget or a large development team. This article shares five best practices to consider when pursuing a content marketing strategy.
PPC advertising is a great way to promote your website and your product. It can give your website immediate and consistent traffic that are also qualified leads. This article tells you why you should consider it and some few tips to get you started.
Starting up a business has never been easier, but what about competing for the attention of your customers? Below is a list of common errors made by entrepreneurs new to advertising.
Most online sellers are always looking for ways on how to advertise their products without spending too much for it. Watch this video which provides some ideas on how you can advertise your business for free.
The world of online content is anything but static. Everything is constantly changing and developing, and if you don’t take note—your content and rankings will suffer. Read this article and learn how to develop new and more effective methods of getting content seen and appreciated out on the web.
If you're still stuffing your website content with keywords and are failing to study the competition, stop right now! Our resident SEO, Mark Johnson discuss these common SEO mistakes plus why you should avoid them.