Marketing

What is Digital PR and why does your business need it?

- Posted by to E-Commerce, Marketing

Digital PR, what’s that? In recent years, there has been an increasing convergence of PR, Digital Marketing (especially content marketing) and SEO as companies shift towards inbound marketing. This has given birth to Digital (or online) PR, which, whilst still maintaining a brand’s public perception, has seen Public Relations evolve to incorporate useful tools such…