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20 Ways To Overcome Tweeters Block

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by JustCraig, Apr 13, 2012.

  1. JustCraig


    May 30, 2009
    Updating your Twitter feeds regularly should be an essential part of your social marketing strategy, posting sporadically will make people lose interest and eventually not even bother reading what you have to say.

    It is essential that you keep your content fresh and interesting but even the most creative minds can suffer from writers block from time to time, so here are some ideas to help get your creative juices flowing.

    Tweet Advice

    Remember Twitter is about building relationships with your customers so don’t just spam your twitter feed with offers and links to your website. As a rule at least half of your Tweets should be an answer, a response, or some kind of communication or dialogue.

    Tweet Interesting

    People don’t want mundane, marketing they want to read posts that are thought provoking, witty, inspirational or insightful. If you can think creatively then you are on to a winner but even the most creative thinkers get writers block. A handy tip here would be to look back at the Tweets of people you are following and make a note of the ones that got attention or better still, take a look at your competitors Tweets for inspiration.

    Tweet Funny

    People love to laugh – Tweet or Re-Tweet the best jokes you can find but be careful not to offend. Humour can be a fickle thing…

    Tweet Factually

    Everybody loves to read interesting and fascinating facts, whether it is industry specific or just weird and wonderful. Keep a notebook with you as these will present themselves to you from time to time, be it TV, newspapers, radio, things you come across on line, in conversation etc.

    Tweet Recommendations

    In-between marketing your products and services, you could tweet recommendations for other products and services that you think your followers may be interested in. This is also a good way to interact and build strong working relationships with other businesses. They don’t have to be specific to your industry, for example are there any inspiring or useful sites you keep going back to? A new TV show you just can’t get enough of? Tweet about them.

    You could always flip this around and ask your followers for recommendations about a particular type of product or service..

    Tweet Offers

    While you want to keep sales Tweets to a minimum, you should still be keeping your customers up to date with any special offers you have or promotions you are running.

    Tweet Announcements

    Is there a new product about to be launched within your marketplace? Heard a rumour about a new and shiny gizmo that will soon be available? Tweet about it.

    Tweet Congratulations

    Look out for other people’s success stories and offer your congratulations.

    Tweet Freebies

    Everybody loves a freebie and if you can offer something that people will want then even better. This could be literally anything from digital freebies such as discount codes, PDF’s, guides, eBooks etc. to physical products such as a free low cost promotional item or even free furniture that you don’t want anymore – offer it free for collection.

    Free gifts can be an exceptionally marketing tool and if you offer freebies quite a lot then it would be worth following many of the freebie finders an Twitter who will no doubt re-tweet your free promotional offers. I have managed to generate literally tens of thousands of hits on a couple of my websites using this method.

    Tweet Your Support

    Is there a charity you support, tweet about it. If there is a specific campaign that you are supporting then tweet about it and then thank everyone who supported it.


    Every time you read something that you think is interesting, witty or insightful – Re-Tweet it.

    Tweet Current

    Keep you eye on the latest news, watch for trending topics and get involved. You can use sites like Twitscoop.com to find out whets trending.

    Tweet Your Blog Posts

    There is only so much you can say in 140 characters so many businesses benefit from a blog. Create a tweet when you upload a new blog post and let everyone know what you are writing about. Keep the tag-line short and snappy – A useful tip here is to think about which links you click on in twitter ask yourself why you chose them, make a note then use the same technique.

    Tweet Achievements

    If you have any degree of success within your business or hit any milestones, regardless of how big or small they may be, share your achievements with the Twitter Community. Have you won a contract to supply a national chain? Have you hit 100 Sales, Have you your 1 millionth hit on your website? Tweet about it. When one of your customers says something positive about you, your products or your services don’t be afraid to share your good news with the Twitter community

    It doesn’t just have to be business related achievements either, you can make it much more personal – Have you run a marathon? Lost 3lbs on your diet? Won £10 on a scratch card? Share it with your Twitter Followers.

    Tweet Visual

    Have you seen a funny, inspiring or amazing YouTube Video lately? What about a promotional video for products that are related to your industry? Even better have you uploaded one yourself? If so Tweet it. You can also upload images to Twitpic or link to your Flickr account. If you use Tweetdeck you can attach images to you tweet.

    Tweet The Future

    Do you have a prediction? Do you think there is something around the corner, if so then Tweet it. Your ‘prediction’ could be anything from who you think will win The Apprentice to which company will float on the stock market, whatever you think will be relevant or of interest to your business and your customers.

    Tweet About An Event

    Is there something going on locally or nationally that you are interested in? A seminar or an Expo perhaps that you think your followers may be interested in? You could even talk about an event you have attended – a trade show perhaps – and share any exclusive news that may have been announced, if you can do this in real time using a mobile device – even better.

    Tweet Questions

    A good way to start a conversation is to ask a question – if your question is controversial and is likely to spark a debate then you may attract a lot of interest. You could ask peoples opinions about something that is going on locally, nationally or on a global scale, or your questions could simply be a hypothetical one.

    You could also look out for questions that have been asked by others and try to answer them, but be sure to stay professional – remember you are representing your business and any personal feelings should not come into it. A useful tip here is to look out for industry specific questions and take your time to answer from a professional point of view.

    Tweet A Competition

    Running competitions is a great way to build followers, as well as driving traffic to your website. Encourage people to Re tweet your competition for others to enter and tell them to follow to find out if they have won.

    You can also incentivise followers to re-tweet by introducing milestones and increasing the value of the prize if these milestones are met. The more re-tweets or new followers you get the bigger and better the prize.

    Tweet Inspirational

    There are some great inspirational quotes out there and I am sure you have your favourite. Don’t over do this though because it can become tiresome very quickly, but if you are struggling for things to tweet about then there is no harm in slipping one in from time to time.

    Article taken from Wativ.com
    Lace, had786 and Proudlock like this.
  2. Proudlock


    Mar 30, 2010
    Good article and advice Craig - will be very useful for people.
  3. JustCraig


    May 30, 2009
    Thanks - Glad you enjoyed reading it :)
  4. Lace

    Lace Retired Moderator

    Mar 21, 2011
    Awesome list Craig! :)

    These tips are great to follow and they ensure tweets are as natural as they can get. Personally, I see a lot of brands tweeting non-stop about themselves and they definitely look spammy, even worse when they are automated (IMO).

    Tweeting about this today, watch out for the mention @wativcom
  5. JustCraig


    May 30, 2009
    Thanks Lace - Much apreciated.
  6. Frankcheung


    Apr 21, 2011
    Great post,Craig

    Thank you very much!

    JustCraig likes this.
  7. JustCraig


    May 30, 2009
    Thanks, glad you enjoyed reading it :)
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