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3 Ways to generate more visual content

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by Lace, Apr 11, 2012.

  1. Lace

    Lace Retired Moderator

    Mar 21, 2011
    Do you remember when you were still a kid and would gravitate more towards pictures than words? Well, it seems like social media has reverted to this fun ‘visual phase’ with marketers now investing more in visually appealing content.


    May the camera be with you

    Let’s just take a look at how Pinterest soared by using more photos and less words, how Instagram just made $1 billion yesterday, and how Facebook Timeline is highlighting images and videos more than simple status updates.
    So how can a brand become more visually exciting and reap social engagement? You don’t need to be Starbucks, you just need to be creative. Here are some ideas:

    Share behind the scenes – Has new stock arrived at your warehouse or at your front door? Snap that. Did you receive a handwritten note from a customer? I know some of you did! Snap that. People are interested to know more about you and your business, especially if they are already following you.

    Explain your products – A picture paints a thousand words and it can beat a soul-less product description. Especially if you are selling gadgets or technical items, find a way to visually explain the product parts and features in a fun creative way. Most likely, your competitors are still not doing it.

    Infographics spread like wildfire and can make their way from Twitter, Facebook, to Pinterest and industry blogs. Use it to condense large amounts of information so it easily becomes understandable & shareable to a wide network. Don’t forget to brand your visuals.

    Ask followers for visuals – Definitely, ask and you shall receive but you have to make it worth their effort. It doesn’t always need to be product-related; Sometimes we just want to know more about our customers right? These days, almost everyone take pride in being shutter bugs and you’ll be surprised with the response you can get.

    Perhaps ask your network to send a photo of them with your product and you’ll feature the best ones on your site, socials, or blog. This way, you get to give back to your customers and share the limelight with them.

    Of course, you have to be a role-model. Don’t expect them to flood you with photos if they never saw you share one.

    Bonus tip: Turn your visuals into audio-visuals

    Almost all visuals can be turned into video content which is at the top of marketers’ list (see 2012 Social Media Marketing Report). If following tip#1 you can collect all your behind the scenes, type some text about your brand, and turn it into a stunning AV presentation/music video.

    For tip #2, you can easily zoom in and out your visual while you talk about product features via a screencast. Invest in a good headset with microphone, USB ones produce clear audio.

    For tip #3, similar execution as #1 but make it more personal by voicing out your thoughts and acknowledging customers who made their contributions. Surely, people will equally love to see their photos in a video and even feature it on their own pages.

    I hope this inspires everyone to be more creative in their social media strategies. Do you have any more ideas or are you already using visual content? Do share your wisdom and post a reply :)

    P.S. I took the photo above with an old Nokia N95
    Ron, Proudlock, Dan and 1 other person like this.
  2. Lace

    Lace Retired Moderator

    Mar 21, 2011
    Google+ joins the visual bandwagon with bigger photos and videos:

  3. Frankcheung


    Apr 21, 2011
    Great shares,Lace.

    Thank you.

    By the way,we cant watch youtube in mainland China,what a pity
  4. Proudlock


    Mar 30, 2010
    Great article Lace and Google+ isn't the only one join the video bandwagon.

    http://techcrunch.com/2012/04/11/pinterest-vimeo-pin/ - pinterest has just rolled out the second update in under two months allowing users to pin vimeo videos to their boards - producing a new level of visual content for the social media site. So pinterest can now use Youtube and Vimeo. Vimeo was chosen for this second update as it can be seen as a more design and art orientated platform for use.

    Just a little update.
    Lace likes this.
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