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A week in my Twittersphere

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by Proudlock, Apr 30, 2012.

  1. Proudlock

    Proudlock

    Joined:
    Mar 30, 2010
    Messages:
    444
    Hey everyone - so I have been away for around ten days surfing in cornwall (it was excellent and I'm already planning the next trip) so I haven't been very active on the forums but have still been tweeting and reading all the articles under the sun around SMM and SEO. So I thought why not post a link to all the media I have been parsing during my days away and hopefully if people like it I could make it a regular thing.

    Well at least here goes:

    Social Media advice -
    20 essentials to power up a social media strategy http://socialmediatoday.com/akshaybk/480254/20-essentials-power-your-social-media-strategy via SocialMediaToday.
    If you're struggling to get people to tweet about products they have just bought or to interact with your business on twitter check out this useful link - http://www.businessinsider.com/social-commerce-2012-4 - it offers advice to help interaction on twitter via BusinessInsider.
    Problogger had an article on this week about 9 Facebook marketing techniques that will triple your fans so if you need a cheeky boost on facebook check out this link - http://www.problogger.net/archives/2012/04/24/9-facebook-marketing-tactics-thatll-triple-your-fans/.
    If you're looking for inspiration or case studies to benchmark your own social media approach against then this post will be very beneficial - some great case studies of social media campaigns - http://www.socialmediaexaminer.com/7-creative-social-media-marketing-mini-case-studies/ via SocialMediaExaminer.
    The social penguin blog (@social_penguin) is a new blog that I have been viewing recently and their article last week on how to write a social media policy for a business is very useful if you are paying someone or have someone in your business who runs your social media for you, check it out http://www.thesocialpenguinblog.com/2012/02/15/5-great-resources-for-writing-a-social-media-policy/.

    Again I've seen another post about pinterest on the forums so thought I would add this snippet I found in the form of a video all about a marketers guide to Pinterest - http://visual.ly/marketer’s-guide-pinterest-video - its worth a cheeky viewing.

    For those unsure of blogging and what it entails for a business you should check out this complete guide by SkyRocketSEO - http://skyrocketseo.co.uk/blogging-for-your-business-guide/ - it is ridiculously in depth and will hopefully provide some real insight into blogging commercially.

    Jeff Bullas' Blog - http://www.jeffbullas.com/ - I read this blog every week, his latest article provided in depth information in how to win in a digital economy and also has a link to this interesting post about content types for blogs and social media, which are best and provide the best interaction - http://www.jeffbullas.com/2011/11/08/what-are-10-addictive-types-of-content/


    Another place I can often be found browsing during a week is that of the SEOmoz blog - a couple of their posts found here can be very informative, this one on on page optimization (Its a video to watch = less reading) http://www.seomoz.org/blog/the-new-onpage-optimization-whiteboard-friday. The other important post I found this week is all about the free inbound traffic that is available but that many people frequently forget http://www.seomoz.org/blog/communit...eilt&utm_medium=twitter&utm_campaign=personal - check out that post for how to maximize inbound traffic sources for your business.

    SEOmoz also post a new item each friday called "Whiteboard Friday" in which the team posts a new post/video surrounding a specific subject in order to help the people who read and follow SEOmoz - they are very useful check them out.

    Branding - this is one of the best resources I have come across on branding by the team at Mashable (@mashsocialmedia). It focuses quite heavily on branding your business and products for use with social media sites - the main ones twitter/fb but also has the upcoming pinterest with 3 articles. Well worth a read here 77 stories in total = http://mashable.com/follow/topics/branding

    SEO Section -
    To begin with I found this little but good guide to analytics in middle earth style from Portent - http://www.portent.com/blog/analytics/seo-analytics-middle-earth-style.htm - it goes into detail and offers a sample case as well. Great beginning point.
    Then there is this little video for those of you wanting to know how the google search works - as provided by searchengineland here - http://searchengineland.com/googles...eilt&utm_medium=twitter&utm_campaign=personal.
    Now lets head to the indepth metrics for every marketer as stated by Hubspot (another blog I follow regularly and on twitter too @Hubspot) - this article goes through everything from SEO and Social media markers right through to email and lead nurturing, a real in depth approach but a lot to read.
    Referring to inbound linking from the SEOmoz link above I also found this gem from Hubspot - http://blog.hubspot.com/blog/tabid/6307/bid/32479/32-White-Hat-Ways-to-Build-Inbound-Links.aspx - which is entitled 32 white hat ways to gain inbound links, another very useful SEO guide for businesses.

    I also highly recommend you check out this - http://www.appsumo.com/free/ - this is the free downloads section from a company called App Sumo who write like self help papers and ebooks, the paid stuff is a bit ridiculously priced so I just stick to using the free stuff - check them out lots of free stuff on offer.

    An example of the above is that I found a link to Minus (@Mindotus) who are a company like Dropbox and provide free storage online for images/videos etc - and they were offering 25GB of free space when you sign up (took literally a minute to sign up) so check this link out and you should receive an extra 1GB also - http://min.us/rbeAny8B.

    EDIT: Forgot to add this link - if anyone wants to make their own QR codes for use with their business this site is probably a good start - http://www.qurify.com/en/.

    So basically thats everything I have found that may be of use to members over the last few days that I have been away surfing. Hope it helps.
    Import Expert, Lace and mattee77 like this.
  2. QuickPackSupplies

    QuickPackSupplies

    Joined:
    Nov 18, 2010
    Messages:
    1,402
    Great post bud will favourite this!
  3. Proudlock

    Proudlock

    Joined:
    Mar 30, 2010
    Messages:
    444
    Found out the group behind this video infographic are MDG Advertising (@MDGadvertising) and that they are available to follow on twitter and post some great articles like the above mentioned - worth a follow indeed. So check them out.

    Thanks
  4. Lace

    Lace Retired Moderator

    Joined:
    Mar 21, 2011
    Messages:
    2,057
    Hi Sam,

    I watched the video yesterday and more than great info about Pinterest - it's really inspiring some creative juices to flow. I thought a video infographic was a great idea! :)

    Re: QR codes, I've been using bit.ly and when you shorten links the site also generates QR codes. I am not sure though what type of QR reader mobile app it should work with.
  5. Proudlock

    Proudlock

    Joined:
    Mar 30, 2010
    Messages:
    444
    Yeah I love the way all these new ideas are just being produced surrounding pinterest currently - inspiring to any social media-phile.

    Regarding the QR codes I presume the ones made by that site are the same as the ones made by Quirify - so hopefully should work on any device that can read QR codes I believe - nice little feature of bit.ly is their statistics that they provide for each shortened link - example here - I didn't know they provided this type of info. Great as a metric for ROI for specific topics/pages/tweets etc.
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