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Advice On Selling Own Branded Clothing Online

Discussion in 'E-Commerce and Online Selling' started by Tl1991, Mar 18, 2019.

  1. Tl1991

    Tl1991

    Joined:
    Mar 18, 2019
    Messages:
    4
    Hi all,

    I have recently started selling my own branded clothing online,and have no prior experience with trying to start a business and selling on my own website.

    I only have experience with eBay etc so this is completely different, I'm just looking for any advice/tips and knowledge from anyone who has similar experience in this field, including what makes a good website/homepage etc, ways of marketing and general startup tips and anything else you feel I should know that could help me in general.
    I'm getting a decent amount of traffic but no sales as of yet , people have added to cart but don't checkout..

    Also happy to hear any personal stories, experiences with anyone else who has started or thinking aboutstarting up.

    Many Thanks
  2. Adamwells

    Adamwells

    Joined:
    Oct 25, 2009
    Messages:
    755
    Hey! Welcome to the forum :)

    What makes your clothing different? is it the quality? and how does your price compare to others on the market?

    You could always offer a discount code if they decide to bounce back after adding to basket. This is common for most clothing companies usually by a pop up if they hover near X to close, as many people will no buy without some sort of discount applied to their basket.
  3. Jed

    Jed

    Joined:
    Feb 16, 2009
    Messages:
    8,865
    "people have added to cart but don't checkout.. " This says you have a pain point during checkout which you need to eliminate.

    Examples being:

    Is the page slow to load? Is the page laid out effectively and intuitively for a smooth flow? Is the page responsive on all screen sizes? Are you using a widely recognised payment options? Is there all the information the customer needs to confirm their purchase? Things of this nature.

    Also, as @Adamwells rightly said, an extra incentive to get someone who is undecided when on the checkout page can really help conversion.
  4. Tl1991

    Tl1991

    Joined:
    Mar 18, 2019
    Messages:
    4
    Hi thankyou sorry for the late reply yes,I have advertised discount code on social media recently and on the homepage today so I will see if that helps generate a any sales, thanks for replying
  5. Tl1991

    Tl1991

    Joined:
    Mar 18, 2019
    Messages:
    4
    Hi thanks for the reply, Yes personally I think the page speed is quick enough, the page layout in my opinion is laid out well, I havent tested it on all screen sizes just yet I will do.
    Pretty sure all main recognised payments options are available yes, and info wise everything the customer needs to know has been shown.

    I've been trying to tweak small things recently that I think may help but no luck as of yet.
  6. bodega

    bodega

    Joined:
    Mar 19, 2019
    Messages:
    2
    Looks like people are interested. As Jed said, It's just getting them from putting your items in their cart, to actually checking out and purchasing.

    It's good that you're making tweaks to your store, in order to see if that changes results. It might be a good idea to get an outside perspective though.

    Someone with that may be able to notice what you haven't.

    I'm not sure if you're allowed to share a link to your store here. Good idea might be going to the eCommerce subreddit, making a post asking why people aren't checking out. And show your store there.
  7. Grace lester

    Grace lester

    Joined:
    May 15, 2019
    Messages:
    6
    Without seeing your Website it's hard to tell what could be the issue for no sales.
  8. Jed

    Jed

    Joined:
    Feb 16, 2009
    Messages:
    8,865
    A link could be posted for review purposes sure.
  9. MarkHenry

    MarkHenry

    Joined:
    Jul 11, 2019
    Messages:
    14
    It's really hard to tell something about it without checking the store first. Thanks
  10. MarkHenry

    MarkHenry

    Joined:
    Jul 11, 2019
    Messages:
    14
    Can you please mention the store? It would be good to check for the first time. Thanks
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