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Affiliate marketing - Baby products

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by RoManc, Apr 20, 2014.

  1. RoManc

    RoManc

    Joined:
    Mar 7, 2012
    Messages:
    11
    Hi all,

    I've recently launched a new baby brand selling pushchairs. We're currently selling on Ebay, Amazon and to a handful of retailers, although they aren't very happy with our product being sold online. I've been weighing up which route to go down (retail or online) as the feedback I'm getting from the shops is that they won't stock our product if customers can get it cheaper online.

    Being realistic, I think focusing online is probably going to be more straightforward and get sales off the ground quicker, so I've started looking at ways to enhance this route such as affiliate marketing. I've done some research and find it difficult to see how it would work with what I'm selling. There are lot's of bloggers out there wanting to review the stroller, but they all want a freebie and it's not the cheapest product.

    Any advice is much appreciated.

    Roman
  2. dsben

    dsben

    Joined:
    Jan 9, 2012
    Messages:
    275
    Why don't you set a retail price so it's the same offline / online so you don't lose wholesale customers?

    We have been looking into paidonresults.com as we're hoping to launch one later in the year
  3. RoManc

    RoManc

    Joined:
    Mar 7, 2012
    Messages:
    11
    Thanks for the link! Do you know anyone who's had success with them? Looks like there are some well known brands on there... and what kind of products will you be selling through them?

    In terms of price, the margins simply aren't there if we were to set retail the same as online. Raising it online will not make it competitive with other similar products on the market - especially on sites like ebay/amazon.
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