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News Amazon Testing 1 Hour Delivery for London Fashion Week

Discussion in 'Business News & Resources' started by Erik, Sep 18, 2017.

  1. Erik


    Sep 26, 2012
    In an effort to bring designer fashion to consumers faster - an experiment called as "see now, buy now", Nicola Formichetti has partnered with Amazon to test out an accelerated delivery system which allows customers to order items from London Fashion Week straight to their doorsteps in just an hour.


    This test run of the speedy service, will only affect Formichetti's Nicopanda line and will only be available for Amazon Prime subscribers. This system is of course, limited only in London. Other cities and countries across Europe will still get their clothes within 24 hours.

    When asked about the partnership, Formichetti has this to say:

    Source: http://www.papermag.com/nicola-form...eviews-his-collab-with-amazon-2486041429.html


    Other brands are also working on the see now, buy now strategy, including Tommy Hilfiger and Burberry. They however did not participate in the said partnership.

    A single partnership like this already helped both parties (Amazon and Formichetti), being the former showcasing their logistical prowess and the latter having a huge marketing push from the eCommerce giant. Though it is quite remarkable as other known brands tend not to join in. While still in its testing phase - at a limited scope of area, this could help push smaller designers well into showcasing their goods to a wider public.
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