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Are meta tags still worth the effort?

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by psxgamer, Mar 31, 2012.

  1. psxgamer

    psxgamer

    Joined:
    Jul 14, 2009
    Messages:
    3,466
    Is this still worth the effort?

    I've read several times that they are no longer very important for Google. While adding products to my website the only think I filled out in the meta tag description is the name of the game.

    Now finally all products were added and I wanted to concentrate a bit more on SEO. So the meta tags would be the first job. However I did add several keywords to the meta tag description for some of my products some time ago. I googled them using this keywords and it doesn't seem to make a difference. I added keywords to the metatag description for the game Assassin's Creed II on the PS3. When I google it using these keywords, I find the game but for the Xbox 360 where I put no keywords in the the meta tag.

    When I google my products with some of them I'm on the very first place or in the first 5 places. Others can't be found anywhere although all products have a simular description.

    So are the meta tag descriptions worth the effort? Or is it something that only shows effect on the long term? My site is only online about 3 months. I would have to add them for +- 1000 product times 3 for the 3 different languages I'm using. That's a hell of a work.
  2. planner

    planner

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    6,792
  3. Pete

    Pete

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    May 30, 2005
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    The description is what shows on Google, after the basic search. You can put a sales message there on your products. It may have very little, but still a bit, of value in the search itself, but it can still sell for you in the Google listings.

    Assassin's Creed II for PS3 game is now in stock at Belgium's leading game specialist. Free shipping in the Euro Zone.
  4. Volantary

    Volantary

    Joined:
    Feb 16, 2011
    Messages:
    4,015
    May as well hijack this thread. In opencart, my metadescription doesnt seem to be being picked up! When my site shows up in google the description comes up as

    Currency € £ $. Welcome visitor you can login or create an account. Shopping Cart. 0 item(s) - £0.00. HomeWish List (0)My AccountShopping CartCheckout ...

    Useful!
  5. Pete

    Pete

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    May 30, 2005
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    I can't give you a solution, but suggest you hightail it over to the OC forum and see if someone can help.
    Volantary likes this.
  6. planner

    planner

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    I am still baffled by it all. I haven't touched my blog in over 17 days and am No 1 in Google for my domain name without the .co.uk With the .co.uk I am No 1, also. I am finished with it now so won't be there much longer.:)
  7. psxgamer

    psxgamer

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    Jul 14, 2009
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    Damned, just saw I made a mistake in the title. IT should be

    "Meta Tag Keywords".

    It's all about the keywords. As told in my original post. It seems as it doesn't make a difference if I add them or not. I added the keywords to a game for the PS3 and when I google it it's the same game for the Xbox 360 that shows up and this doesn't contain any keywords besides the name of the game.
  8. psxgamer

    psxgamer

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    I think I may have to use another aproach for my metatag description. It now just contains the text as I typed in the description of my product. About 30% of my traffic come from Google but 50% of this bounces.

    I'll have a play with it.
  9. Pete

    Pete

    Joined:
    May 30, 2005
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    14,067
    OK, here is what to do with OpenCart.

    1 - Use the meta keywords with commas separating them. Never hurts and not everyone in the world uses Google.

    2 - Use the meta description as I mentioned above. This is your 2 line sales message on Google.

    3 - Use your best description as the Product Name

    4 - Use similar description as the Head Line of your Product Description in the text area, same words, different phrasing, don't just copy the Name again.

    5 - Turn on SEO URLs in System/Settings/Server, following the instructions on htaccess. Then in the Catalog/Products/Data page enter your keywords in a different arrangement using an _ underscore between the words -

    best_android_4.0_touch_screen_wireless_tablet_pc/Best_Resistive_Touch_Screen_Android_4.0_Tablet_PC_A10_Cortex_A8_1.2GHz

    Note above - I have a category for Android 4.0 tablets so this is the Category Keywords - best_android_4.0_touch_screen_wireless_tablet_pc

    Then the Product Keywords - Best_Resistive_Touch_Screen_Android_4.0_Tablet_PC_A10_Cortex_A8_1.2GHz

    End result - **************************************************************************************************************************************************************
    Volantary likes this.
  10. psxgamer

    psxgamer

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    Jul 14, 2009
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    3,466
    Well this is how one of my descriptions is made now:

    Name:
    Call Of Duty Black Ops

    Meta Tag Description:
    THE BEST SELLING PS3 FRANCHISE OF ALL TIME RETURNS!
    • 3 Unique modes for the ultimate entertainment package: epic single-player, acclaimed multiplayer and 4-player co-op zombies.

    Meta Tag keywords:
    Call Of Duty Black Ops (I still have a lot work about this, hence the question I asked in this topic)

    Product description:
    THE BEST SELLING PS3 FRANCHISE OF ALL TIME RETURNS!
    • 3 Unique modes for the ultimate entertainment package: epic single-player, acclaimed multiplayer and 4-player co-op zombies.

    I used another approach with the URL but the end result is a bit the same

    This when I take the long route:
    http://www.gamewalhalla.be/Playstation-3/PS3-Shooter_Tir_Shmups/PS3_Call-Of-Duty-Black-Ops

    And this when I take a shortcut:
    http://www.gamewalhalla.be/PS3_Call-Of-Duty-Black-Ops

    So as keywords it contains the name of my shop, the name of the game an the type of game. Don't think I can use other keywords selling used games.

    I have no idea if this has an influence on the position in google. When I use Google Webmaster tools with HTML suggestion it says I have more than 500 double title tags e.g.
    PS3_Call-Of-Duty-Black-Ops
    Xbox_360-Call-Of-Duty-Black-Ops


    When I google the name of my games I do show up in Google. Especially for my retrogames often one of the first results. The more recent games with a lot more competition is a complete different story. Some of them show up. Sometimes first page, sometimes 10th page and sometimes nowhere to be seen.

    Most often the first place is taken by Gamemania. That's the biggest (and about the only) Belgian gamechain. They don't sell online but they have a whole bunch of B&M shops. You can check their site for prices and to see which used games are stocked by which shop. They have pagerank 6 which is very high for a Belgian website. I currently have pagerank 2 what's not bad for a 3 month old website.

    My main concern was getting all items online and start selling. That's happening now. The next step will be SEO. I've done my best this far but it's all new for me. SEO friendly URL's, on page and offpage keywords, link building,... I know about the most important stuff. I now just have to put it in practice.
  11. Nick-D

    Nick-D

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    Hey Pete,

    Great advice in the whole but you had me screaming at my screen "nooo" when you got to the URLS, with SEO it's generally always best to use Hyphens instead of underscores, for more info see the following video:

    Pete likes this.
  12. Pete

    Pete

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    Back to the drawing board. :)

    Not Matt's, but mine.

    Thanks!
  13. Nick-D

    Nick-D

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    No prob, as he said though unless you are starting from scratch it's not really the most important thing to be considering.
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