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Crackdown on Facebook Secrets

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by Ron, Nov 27, 2011.

  1. Ron

    Ron

    Joined:
    Aug 24, 2010
    Messages:
    4,137
    The European Commission is planning to stop the way the social networking giant exploits its users most personal information to create bespoke advertising.

    News Article

    It is said that using Facebook's sophisticated software, the firm harvests information from people's activities on the social networking site and make it available to advertisers. A new European Union Directive which will be introduced in January will ban such targeted advertising unless users allow it.

    The Vice President of European Commission calls on service providers, especially social media sites to be more transparent about how they operate and that users must know what data is collected and processed for what purposes.

    A spokesman for Facebook said that adverts are personalised to the individual user and they do not track people's behaviour to serve advertising.
  2. Andy777

    Andy777

    Joined:
    Apr 24, 2007
    Messages:
    23,457
    Wow, that could be a huge turning point on where advertising online is moving as currently it's ALL about using as much user data as possible to create laser targeted campaigns.

    Lol, if something like this happens, Google will have to change their approach too, right? As they display ads based on user experience e.g., browsing history, ads they have clicked, websites they have visited etc. etc.
    Ron likes this.
  3. GDUK

    GDUK

    Joined:
    Jun 13, 2009
    Messages:
    1,025
    Andy, I did wonder why I feel like im being stalked by adverts from sites ive just visited! Its quite annoying as I have been visiting some home insurance sites lately, and every other site I visit I get adverts for the them! And now you have explained why.

    Matt
    Ron likes this.
  4. Gary

    Gary

    Joined:
    Aug 22, 2009
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    16,364
    this would change a hell of a lot and not just facebook like Andy said, surely anyone using similar methods will also have to follow suit
    Ron likes this.
  5. Nick-D

    Nick-D

    Joined:
    Oct 29, 2005
    Messages:
    4,847
    I was on a site the other day and my partner guessed her xmas present as an ad kept appearing from a site i had been looking at. Not cool.
    Volantary likes this.
  6. Volantary

    Volantary

    Joined:
    Feb 16, 2011
    Messages:
    4,015
    Private/incognito mode is what you want my friend!
  7. Andy777

    Andy777

    Joined:
    Apr 24, 2007
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    23,457
    That's def. not cool!!!
  8. Anthony

    Anthony

    Joined:
    Oct 17, 2004
    Messages:
    17,274
    Re-targetting is a bitch, right?!

    I was on the phone with an Ad Sales rep from Facebook earlier in the week and he was using lots of terminology that sounded quite intrusive to me. Facebook is not shy of making privacy blunders, look at their history for a demonstration of that.

    As their global expansion continues I can only see them facing more and more legal challenges as governments step in to protect user privacy and manipulation of data that in a conventional format is probably already restricted. Legislation needs to catch up, but that could be bad for everyone who has a business on the Internet, not just Facebook.
  9. londoner

    londoner Banned Member

    Joined:
    Nov 15, 2011
    Messages:
    54
    After you log-out from facebook, always delete all cookies,history,data in browser before further surfing.
  10. Anthony

    Anthony

    Joined:
    Oct 17, 2004
    Messages:
    17,274
    But that doesn't help people that don't ever log-out? I'm one of many millions of folks who never log-out because I'm the only one who accesses my PC. I can't see how clearing your browsing history will prevent re-targeting, especially if its IP assigned.
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