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Does hosting in another country affect possible rankings?

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by Shimmy2501, Jan 6, 2012.

  1. Shimmy2501

    Shimmy2501

    Joined:
    Sep 5, 2011
    Messages:
    16
    Would it be better to host the same domain in an American hosting site to rank high rather then hosting it from Australia?
  2. rian1990

    rian1990

    Joined:
    Oct 28, 2011
    Messages:
    225
    if your target is Australia and you use google.com.au, of course your site will easier to be searched if you use com.au domain. And if your target is America, it is better to use .com domain.
  3. uhafmail

    uhafmail

    Joined:
    Aug 25, 2008
    Messages:
    6,468
    That is not the question though. The OP is talking about hosting not domain extensions.

    Some people will say hosting in the same country as your target market helps SEO others will say there is no benefit. I normally try and do so just in case though.
  4. nick-chunias

    nick-chunias

    Joined:
    Dec 8, 2011
    Messages:
    337
    I think these days it probably does not make a huge difference but if you have the choice host within your country where you are conducting trade. It may also give you slightly better web site performance. Definitely make sure your URL is country specific.
  5. Anthony

    Anthony

    Joined:
    Oct 17, 2004
    Messages:
    17,274
    Wherever the majority of your target market reside is where you should host your site. Think of this as a user consideration rather than a ranking consideration. If your site is slow to the majority of users because you host it some place far away from them, that stands to do much greater damage to you than any possible ranking factors. As far as ranking factors go, if you are trying to rank for local terms it won't do you any harm to host the site within that locality, but its not going to make a massive difference either way.
  6. mogulmedia

    mogulmedia

    Joined:
    Jan 6, 2012
    Messages:
    4
    Was just about to say the same.

    It's definitely worth hosting your site where you think most of your audience will be/is targeted. This will ensure most visitors get optimal page loading speed and therefore a better user experience. Google pay big attention to that and will love you for it in the SERP's!
  7. Andy777

    Andy777

    Joined:
    Apr 24, 2007
    Messages:
    23,457
    This is a very old debate and no one (apart from Google) can tell you for sure.

    But yes, I don't think Google cares about where your website is being hosted, what it cares is USER EXPERIENCE! If your server abroad is as fast as local one, there won't be any problems.

    Don't forget that domain name is still primary + you should register your websites with Google Webmaster Tools and there you can select which country is your primary target.
  8. DarrenSpeed

    DarrenSpeed

    Joined:
    Jul 13, 2010
    Messages:
    301
    The answer is actually yes, but not why most people would think, it's more what Anthony says what will make you rank higher. Look at the example below, for exactly the same site.

    USA SERP's and USA Hosting = Fast site speed = a lower bounce rate = Google see's your site being highly relevant = higher rankings

    UK SERP's and USA Hosting = Slower site speed = a higher bounce rate = Google see's your site being less relevant = lower rankings

    Thats the basic overview, but honestly, I wouldn't stress about it too much, just make sure you go with a good host and the site speed should be good in whatever country your are ranking for.
    Clarkey and Anthony like this.
  9. Clarkey

    Clarkey

    Joined:
    Jul 30, 2010
    Messages:
    85
    Exactly what Darren says. If you're marketing in the UK. then .co.uk extensions are worth more and hosting in the UK will improve site speed for uk visits. Making this more benificial for ranking at Google.co.uk. It wont make a huge difference but all the small things do add up!
  10. Pete

    Pete

    Joined:
    May 30, 2005
    Messages:
    14,067
    I have a number of .co.au clients on my US server.

    In another thread within the last few days Matt Cutts, the Google SEO guru/spokesperson/training guy says in a video that it MAY, but is pretty far down on the list. No other SEO work, just hosting a .co.uk in the UK won't do much for you, and then just when they search Google UK it might move you up a notch over someone in the same search, with the same lack of real SEO work but hosts in Germany.

    But, the fact is that with many server / hosting suppliers you truly don't know where the server is without doing some research, but probably can't do that before joining and being assigned an IP address.

    Short answer - not enough to worry about.
  11. Clarkey

    Clarkey

    Joined:
    Jul 30, 2010
    Messages:
    85
    It does impact rankings, especially with large websites where loading speeds are concerned. It is a small different and I would expect it to be "low" on a "SEO checklist" but if you have the option then you should opt for hosting in that country even if its just a small bit of help.

    I myself have "UK" websites (.co.uk extensions) on US based servers myself but thats completely down to cost and a good hosting plan. If I could find the same price on UK hosting I would definitely switch.

    btw, I never take note of what Google "representatives" have to say.
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