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Dynamic search ads now available to all adwords advertisers

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by Erik, Oct 31, 2012.

  1. Erik


    Sep 26, 2012
    After a successful Beta Test, Google Adwords’ Dynamic Search Ads (DSA) campaign is jumping to its full launch and will be made available to all advertisers in the next few days.

    DSA is said to boost each advertiser’s leads and sales by promoting your ad into more queries than what is currently being offered. A more detailed explanation on how DSA works can be found here .


    During its successful Beta test, DSA has achieved numerous improvements in its platform including:
    1. Bid auto-optimization
    2. Website Crawl Frequency
    3. Mobile and tablet support
    4. Extension support
    5. Conversion Optimizer compatibility

    Interested in boosting your Adwords results? You can now try DSA and be sure to check out the Adwords help center for a guide on creating a DSA campaign and setting up dynamic targets to get you started.
    TheDevil likes this.
  2. Willyboy104


    Feb 13, 2013
    For those who are interested I have been using DSAs since December 2011 and I can vouch for their effectiveness they are brilliant at highlighting new, key product areas of markets of demand and help you to automatically appear for highly relevant keywords.

    On a side note, they do take time to optimise and I do advise those who opt to use DSAs to perform at least one SQR per week to ensure any irrelevant or none converting keywords are negative matched as well as ensuring you have negative matched any web pages which do not help to bring in potential customers such as terms and privacy pages.

    If anyone has any questions I would be happy to help.
  3. Lace

    Lace Retired Moderator

    Mar 21, 2011
    Hi Willy,

    What's an SQR? And thanks for your feedback! :)
  4. Willyboy104


    Feb 13, 2013
    Hi Lace,

    No problems :)

    An SQR is a Search Query Report you can pull this at a keyword level by going to the keyword tab in the interface and then selecting keyword details > all keywords. This will then take you through to a new page which will show you the exact queries that people typed in to the search engine for your advertisement to appear, from this if you use broad match, broad match modified or phrase match you can find irrelevant keywords and negative match these whilst also finding potentially positive keywords which you may want to add to your campaign.

    When pulling an SQR make sure the period of time you selected is prior to 24-48 hours earlier than your latest activity as Google needs this time to make this information present so you will not be able to see SQR information for yesterday but you will be able to see it for the day before or the last 7 days e.t.c
    Lace likes this.
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