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First retail store of MMUK Man to open soon

Discussion in 'Retail' started by Jenilee, Nov 17, 2017.

  1. Jenilee

    Jenilee

    Joined:
    Aug 24, 2010
    Messages:
    4,487
    MMUK Man prepares to make retail history by opening their first retail store in the UK.

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    Launched just five years ago, MMUK Man is set to open their first brick and mortar store, according to Global Data. Originally available online, the brand has seen a boost in popularity with Asos who sells 10 of their products.

    Global Data’s consumer analyst Lia Neophytou said, “This development is indicative of a changing consumer landscape.”

    Neophytou believes that due to the “individualistic mindset of the millennial consumer in particular, the male grooming industry is seeing something of a revolution.”

    Beauty manufacturers should consider focusing on this niche as wearing cosmetics and make-up among men is becoming popular.

    Perhaps this is also a niche that start-ups should consider tapping into and offer to their markets. What do you think?

    Source: https://www.retailgazette.co.uk/blog/2017/11/mmuk-man-open-uks-first-mens-makeup-store/
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