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Free Webinars for Online Sellers

Discussion in 'Trade Shows, Fairs & Exhibitions' started by Helen, May 11, 2020.

  1. Helen


    Mar 26, 2013
    We thought that since there is a flood of free webinars from event companies and sponsors we would start a thread from tried and trusted sources where we know it is more informative than a sales pitch.

    Watch this thread (link above post but you will need to be registered to see option) and you will be emailed when a new event is added.

    If you have a webinar/event that you would like to be included please let us know!
    Jed likes this.
  2. Helen


    Mar 26, 2013
    Thursday 14 May 2020, 6pm CEST
    Pricing Fundamentals Workshop: How to price products on Amazon
    with Paulina Masson, Shopkeeper

    Learn how to choose the right buyer group to target, how to calculate your costs and set your prices, and how to apply pricing psychology strategies.
    By the end of this workshop, you will know exactly how much each refund costs you, how much to budget for Sponsored Ads, you will learn whether your product is more appealing to Bargain Hunters or Big Spenders, and much more.

  3. Helen


    Mar 26, 2013
    How to optimise Amazon PPC to increase your sales potential
    Wednesday 13 May 2020 10am

    Amazon pay per click (PPC) campaigns are perfect for all Amazon sellers. They give you the opportunity to position yourself in the search and maximise your sales.

    But don’t just take our word for it. Prabhat Shah, founder of Online Seller UK, demonstrates that within a few hours of a product launch on 4 April 2020, the supporting PPC advert generated 140 orders out of a total of 232 orders on the same day – that is more than 60 per cent of the total orders for this product.

    To help you build your own successful Amazon PPC campaigns, Prabhat will share his ten top tips. By the end of this webinar you will learn how to:
    1. Create a better campaign structure
    2. Carry out keyword research
    3. Create, explore and learn campaigns
    4. Use different types of keywords match
    5. Analyse your search terms report
    6. Use negative keywords
    7. Create focused campaigns for the best-performing products
    8. Use bidding strategies
    9. Leverage product and category targeting ads
    10. Create defensive campaigns
    By the end of this session you will have a great to-do list that you can take away to start optimising your own campaigns.

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