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Opinion Piece How e-commerce deep tagging helps drive sales

Discussion in 'E-Commerce and Online Selling' started by Evelina Berezhnaya, Oct 12, 2020.

  1. Evelina Berezhnaya

    Evelina Berezhnaya

    Oct 12, 2020
    Hi everyone,

    Would like to exchange some info on the solution of e-commerce catalogue deep tagging for increasing average order value and conversion rate on the website.

    Deep tagging extracts product features from the image content and describes each image with very detailed tags for it.
    For example, even a plain t-shirt can have many characteristics such as style, sleeve, cut type, silhouette, textile finishing, textile pattern.

    The benefits I discovered:

    1. After performing AI image tagging on a product catalog, all of the items can be described automatically with many textual details. It will pop up in specific Google searches, and drive traffic to the website.
    2. It provides a unique insight that can be used to display relevant product recommendations to the customers. In this way, customers browse an online store long enough, buy multiple items, and come back tomorrow.
    3. As a result, Average Order Value can potentially be 13% higher and website conversion rate could be X4 higher with Deep tagging technology.

    I’m currently doing a research into this technology, so could you please share:
    Did you try it on your online store?
    Do you believe it's worth trying?
    If yes, are these benefits real and reachable?
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