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How many customers cancel orders?

Discussion in 'E-Commerce and Online Selling' started by Adamwells, Mar 2, 2019.

  1. Adamwells


    Oct 25, 2009

    Had a customer order an item this morning and 2 minutes later told me that they can find it locally and to cancel the order. Rather annoying but I don't post that quick so refunded/cancelled the order down immediately. I wish people would think before they decide to order, wishful thinking...

    How often do you get customers cancelling orders?

    This has only happened to me a couple of times since existing online, so perhaps I'm quite lucky.
  2. Jed


    Feb 16, 2009
    I'd say less than 1%, anything over that and you probably have a problem communicating with your customers what it is you're selling in a clear enough fashion.

    Always good to look at things in % terms rather than numbers as %'s scale.
  3. alice camron

    alice camron

    May 17, 2019
    I think so less than 2% is probably you should look for, anything higher than that will cost you some losses in the near future.
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