How much is my website worth?

Discussion in 'E-Commerce' started by alexrostman, Aug 20, 2017.

  1. alexrostman

    alexrostman

    Joined:
    Aug 20, 2017
    Messages:
    1
    Hello,

    I am the owner of a celebrity blog and forum, I have seen that it’s possible to sell website on the internet so I was checking an online tool and I found the value of my site is around $75,000.

    I really would like to sell it as soon as possible.

    Can you guys give me a confirmation about the metric and system used to evaluate my website?

    I have contacted BizBroker24, a good Mergers and Acquisition company of E-Business and they told me they can give me 3.0x multiple of my NET Income (Cash).


    What do you think about it?

    Thank you a lot!
  2. CL102

    CL102

    Joined:
    Oct 11, 2015
    Messages:
    15
    First, forget online tools. There is no online tool that can value your website. Trust me on this. Every single one of them will come up with a figure, but just not the figure you'll get from selling your website. The figure they give you is usually far above what you'd get if you do find a buyer. The only way to know what the market will pay is to take your business to market and market it well.

    I know BizBroker and EmpireFlippers and FEInternational and QuietLight. I also know brokers who do the higher value websites (like Basil Peters of exits.com). I would suggest that all brokers are suitable only for the larger revenue businesses, say a few hundred thousand dollars. Even then you really need to know how best to use them and how to make them work hard to sell your website. For a website of your size I suggest you sell it yourself.

    You may be tempted to use Flippa.com, but despite all the hype you'll hear about Flippa, they are essentially a marketplace for $500 template type sites, not proper businesses. Yes, the odd higher value website does sell on Flippa but investors looking for the better websites making a decent revenue tend to not go to Flippa type locations but to other business-for-sale marketplaces. There is a list of such marketplaces here.
    Import Expert likes this.
  3. Cody

    Cody

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    wong45 likes this.
  4. liamhawes

    liamhawes

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    Apr 19, 2010
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    Yeah, online tools can be pretty sketchy and wildly inaccurate.

    I'd recommend empire flippers if you're serious about selling your site. They also have a ton of guides and helpful blog posts available on various subjects.

    Valuation can vary a lot depending on age of site, variety of traffic sources, email lists included, variety of income sources. Averages tend to be from a 20x average monthly net profit up to 40 in some cases.

    Here's a link to the empire flippers sale page which has some info on it https://empireflippers.com/sell-your-site/

    "We typically list a website by taking the average of the last 3 to 12 months’ of net profit and then multiplying that figure by a multiple ranging from 20-40+, depending on a number of factors2

    Hope this is of some help to you.
    Cody likes this.
  5. CL102

    CL102

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    Oct 11, 2015
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    Absolutely!

    Other attractive attributes from the buyers' perspective:

    - A website that is not reliant on the owner. So a personal blog, however much it's earning, is not attractive because it relies on your personal skills / contacts / social network / unique view of the world.

    - A strong domain, including a good domain name (with protective registration for typos) combined with high reputation backlinks and, to a lesser extent nowadays, an aged domain.

    - Intellectual property: A website that owns a vast amount of quality material be it articles, images, videos, code or something else. Especially if that material is "evergreen".

    - Community: Forums do generate less income per 1000 pageviews than some other types of sites but a large forum with an active membership is very attractive especially if those members belong to a particular (high CPC) profession eg. law. UGC rocks! ;)

    - Subscriber lists: @liamhawes did touch on this. It's not just about number of subscribers, it's whether they are double opt-in, whether the list has been cleaned recently, what percentage regularly open and read your newsletter etc.

    - Upward earnings trend: A site that is on the decline, or one that has flatlined, is not as attractive.
    Cody likes this.
  6. CL102

    CL102

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    Oct 11, 2015
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    [quote="Selinawhite, post: 1359442, member: 296219"sometimes the data is totally wrong.[/quote]
    Not "sometimes". Try "always".
  7. wong45

    wong45

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    Aug 16, 2017
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