[PDF] Social Media Report 2012 by Nielsen

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by Lace, Jan 8, 2013.

  1. Lace

    Lace Retired Moderator

    Joined:
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    Thanks to Anthony for sharing this with me, and I hope you guys find this useful too. This report is certainly a good read for anyone developing their social strategies for 2013. Key findings include:
    • What's driving the continued growth of social media?
    • How is consumer usage of social media evolving?
    • How is social media impacting marketing?
    • Who is using Pinterest?
    One of the things highlighted on this report is the increased access to social media via mobile. It's easily missed by marketers as we're all used now in logging on with our smartphones. This makes me think personally on how we can tailor content to suit the social 'mobile' behavior.

    So, please grab your copy below and share your thoughts :)

    Attached Files:

    Proudlock and Anthony like this.
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