1. speedypredict

    speedypredict

    Joined:
    Feb 15, 2015
    Messages:
    8
    Is it really important to invest time, money and effort in SEM? Can it really make a difference in my page ranking? Please enlighten me. Thank you.
  2. Cody

    Cody

    Joined:
    Feb 17, 2016
    Messages:
    1,488
    It really can make a huge difference in driving organic traffic up - however difficult that may be.

    Competition is huge these days, and where more people and putting a serious amount of money into online marketing, PPC, Adwords and so on, that can be very expensive.

    SEM involves SEO, and this too can be difficult - especially if you have limited time and resources. Although, ensuring that you're targeting the right keywords and phrases (possibly the same as your competitors) and providing new fresh content, then you'll reduce the competition to better increase your page ranking. Use this site here to check what your PageRank is.

    To also increase your PageRank (the relevance of your site) you need to start gaining some more backlinks from authoritative sites- these are the sites that link back to your site and or web pages.

    I'm actually half way through writing a new blog piece on SEO/ finding the right keywords.
  3. psxgamer

    psxgamer

    Joined:
    Jul 14, 2009
    Messages:
    3,467
    Pageranks haven't been updated for a long time (end 2013 for as far as I know).
  4. Cody

    Cody

    Joined:
    Feb 17, 2016
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    Yes that's true, PageRank Toolbar has not been updated since December 2013. That's why it's important to start focusing more on:
    Panda ensures your site is worthy to show on the fist page of Google if you have a great user experience (this also include high quality content) on your site. Here's a link explaining just that. Any major changes to your site will have an affect to how you rank in the Google Pages.

    Penguin however, is much different. Penguin focuses on "Unnatural & low quality linking". Here's a link explaining that too.
  5. speedypredict

    speedypredict

    Joined:
    Feb 15, 2015
    Messages:
    8
    Thanks for your reply. I can see now the difference and I think it would be also so hard for me to invest into this kind of business as I have only limited budget.

    Anyway, is it possible to hire a provider like this website? Does this help? Actually this was suggested by a friend but not sure if this is can make a change. :)
  6. mdenis90

    mdenis90

    Joined:
    Sep 12, 2016
    Messages:
    6
    Hi, yes it is worth it. In my opinion every business that have a website should invest some time and money in SEM. It's trough is a competitive but you have many ways to build the organic traffic or to pay for the rankings in google.
  7. walterhank11

    walterhank11

    Joined:
    Aug 10, 2018
    Messages:
    1
    Yes, it is important and worth taking. I have an eCommerce business and I have taken informatics IMS SEM services and has seen an increase in sales.
  8. Stylesupplier

    Stylesupplier

    Joined:
    Mar 23, 2018
    Messages:
    140
    It depends
    Many keywords of our website on the first page of yahoo/bing, google, but there is no traffic as well.
    Maybe we not get the point.
  9. alexson

    alexson

    Joined:
    Oct 20, 2018
    Messages:
    13
    SEM means Search Engine Marketing is one of the most effective ways to grow your business in an increasingly competitive marketplace. It's the most effective way to promote your products and grow your business. It helps to increase traffic and brand visibility via paid campaigns as-
    • Paid search ads
    • Paid Advertising (which just assumes you know it’s on searches)
    • PPC (Pay-per-click)
  10. lokesh91

    lokesh91

    Joined:
    Dec 13, 2018
    Messages:
    10
    Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing online visibility in search engine results pages with the help of paid marketing.
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