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Targeting local customers

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by beacon hill, Sep 1, 2015.

  1. beacon hill

    beacon hill

    Jun 28, 2010
    Had this email sent from my website designer.
    Hope it gives you some fresh ideas for targeting local customers

    Increasingly over the last two years the big search engines have tried to fine tune their search results to show, where possible, local businesses matched to keywords. And searchers have learned to add a town or city to their keywords... e.g.. If I am in Leeds and I want a plumber, there is little point in showing me results from London so I might search for “plumber in leeds”.

    You may have noticed this yourself, particularly on smartphones that often automatically reveal the searcher’s geo-location to the Search Engine to help improve the search results.

    Roughly 50% (and increasing) of search queries are now by people using mobile devices. So for many local businesses it REALLY is making sense to get as high as they can in local search results if possible.

    So if your business website needs to attract local customers then you may want to spend time claiming your local listing in some, if not all of these portals and channels. (You may already be in or know of others). From a SEO (Search Engine Optimisation) viewpoint having links on these credible portals, blog, directories and industry sectors will help your site’s ranking.

    I cannot stress enough that you have to work at getting lots of links to your website on other 3rd party and related websites. Without lots of links Google and the others will not think your site is important enough to list in their top results.

    Here is that list: Claim your listing ASAP.
    GET LISTED LOCALLY (target your region and industry sector)

    Google+ : Google's local results are often presented on Google's first page for local search queries

    Bing Places: Bing's local results are often presented on Bing's first results page for local search queries

    Yahoo Local : can improve your rankings in Yahoo's search results

    Foursquare : can deliver more visitors to your website

    Yelp : Yelp's local listings are displayed on many other websites.

    Citysearch/Citygrid : listings are displayed on many other websites.

    Superpages : is a website that can help you to get additional local visitors.

    HotFrog : is a popular business directory

    BestOfTheWeb : offers popular local search pages. Claim your listing

    InsiderPages : can help you to get more local customers.

    Local.com : is a popular local search site.

    MojoPages : specialized in local search.

    Manta.com : is a small business directory.

    MacRea's Blue Book : is an industrial directory.

    DexKnows.com is a local search engine.

    Apple Maps : is used on iPhones and other Apple products.

    Scoot.co.uk : a local business directory for the UK.

    Yell.com is a yellow pages directory for the UK.

    ThomsonLocal : is a local business directory.

    FreeIndex : is a local directory for the UK.
  2. Alby10


    Sep 11, 2013
    Most of the points mentioned are valid. Mobile usage in terms of search has increased dramatically in recent years, which is one of the reasons that Google now includes mobile responsiveness within its algorithm. In terms of local business, there is definitely been a shift towards using place names in searches to ensure local traders are found. Google business, places et al, are the search engines responses to this.
  3. Jenny Maxwell

    Jenny Maxwell

    Aug 4, 2017
    While numerous organizations utilize customary promoting strategies to draw in new business and customers, others have included or totally replaced traditional marketing with new or creative advertising strategies. These new strategies frequently rotate around the Internet; organizations utilize web-based social networking tools and online promotion battles to grow their gathering of people. Organizations can create website pages or web journals that give updated data on their products or services.
    Approaches to generate leads are,
    1. Content Marketing
    2. Customer referral
    3. SEO, SEM and PPC
    4. Cross Promotion
    5. Social media marketing
    6. Direct Mailing
    Be that as it may, these are a bit tedious, rather you can get leads through the business tools some of which are area particular. These tools are as follows,
    • Leadlake
    • Insideview
  4. jordanmcclure


    Nov 22, 2018
    Step Up Your Local SEO - Local search engine optimization takes a long time to build, but putting one foot forward and starting the local SEO process will help you out. You want to use services like Google My Business and Google Search Console to make sure that Google knows about your business and your website. If you want to get listed on Bing and Yahoo as well. Pick out a few local keywords you want to be known for by doing some keyword research. Insert those phrases into the pages of your website. Here’s where you’ll want to put them:
    Page titles
    Page headers
    Page descriptions
    Body content
    Image alt text

    These are the places on your website that Google scans. Don’t stuff keywords. Next, you should do local listings on sites like Yelp, Foursquare, and more. These listings need to be consistent with your content on other websites so that customers have the best information to find your business.
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