Which one is better, SEO or SEM?

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by samsingh5, Aug 16, 2018.

  1. samsingh5


    Aug 16, 2018
    Online marketing is tricky It takes you to invest time, money and effort in order to rank on top. As per my research, SEM involves paid part of the promotion (PPC) along with the ethical SEO. But which one is better? SEO or SEM?

    Please enlighten me.
    Thank You
  2. JeffNevil


    Nov 27, 2014
    Whether you are running an integrated SEM campaign yourself or through utilising the services of a digital marketing agency, there are numerous advantages of integrating the two channels to deliver an audience-led strategy. Essentially it is possible to glean informative insights from historical data from Google Analytics and Google Ads/Bing that can inform your campaigns to assist in generating increased amounts of revenue, or a greater number of leads.

    This is especially the case with regards to PPC, as it is possible to see the exact search queries that users are typing in to not only land on a website, but also the ones they are using to generate revenue/leads.

    It is also possible to identify the top landing pages and products that are driving traffic traffic and generating revenue. Once you have amassed the data, ideally the following questions should be pondered:
    • Which paid campaigns generated the most sales?
    • Which paid keywords generated the most sales?
    • Which product sales from PPC generated the highest volumes of sales?
    • Which keywords have an impression share of <100% and have also sent paid revenue?
    • Which keywords have an impression share of <100% and have the highest conversion rates?
    • Which keywords have an impression share of <100% and have the highest average order values?
    • Which product sales from organic search drove the most sales?
    • Which landing pages from organic search drove the most sales?
    • Which page 1 keyword rankings match up with the highest organic revenue driving pages and products?
    • Which keywords appear to be driving product/page revenue due to Organic work that has been completed?
    Following on from this, a content strategy that informed by the data should then be planned and executed. This should include shift a greater amount of Paid budget to the top revenue driving campaigns, as well as optimising and creating new Ad Groups for highest revenue driving keywords using budget saved from the campaigns that are not performing. It would also be ideal to optimise existing and create new Ad groups in relation to the highest SEO revenue keywords opportunity, utilising the budget saved from the lowest performing paid search campaigns.

    It is then ideal to review your top category and product pages driving to ascertain if there are any content gap opportunities to apply keyword variations that have not been included following on from analysing revenue driving search queries from paid search.

    It goes without saying, that while doing the above one should also be increasing a website's backlink profile to complement the onsite work being undertaken. It is essential to remember that an integrated SEM strategy is ongoing and regular in-depth analysis needs to be undertaken to ensure that a positive ROI is being generated.

    I hope that this proves to be useful.


    - Jeff

  3. Lauren Hayward

    Lauren Hayward

    Aug 10, 2018
    Search engine marketing and search engine optimization are part of digital marketing. Both are better to promote your business products and services.
    You should understand the both terms to get better undestanding.
    Ask your digital marketing executive about the difference and what is suitable for your business.
  4. Henry Tasman

    Henry Tasman

    Dec 10, 2018
    Great info Lauren. 100% Agree
  5. ranu katre

    ranu katre

    Dec 19, 2018
    Both SEO and SEM both are important for rank your website but your looking for best option so u can choose SEO. By doing SEO you can get more traffic and rank your website.
    SEM its like paid marketing,you have to spent more money for traffic.
  6. Henry Tasman

    Henry Tasman

    Dec 10, 2018
    Backlinks like web 2.0, social profile, wiki links, guest post are important in off page SEO?
  7. alice camron

    alice camron

    May 17, 2019
    If you're looking for long term stable results, then you should be focusing on SEO tactics and if you're looking for some quick results, then you can opt for SEM.

    Although I will suggest you to focus on both the things, as they both come hand in hand when use it in a proper ratio.
Back to top

Share This Page