1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.
Dismiss Notice
Have you checked if your business appears in our directory? Add your basic information for FREE!

Click Here to know more!!

If you would like links to source leads, upgrade from £12.50 a month!

Click Here to subscribe!
Dismiss Notice

Hi Guest!

Our website stays online because of the support of our advertisers. A huge part of them are from banner ads that appear on our site. While some of them seems to be intrusive for some, these ads are needed to keep our community running and continue providing free membership service for buyers.

In light to this, we request that you disable ad blocking programs or add our website to your ad blocker's whitelist. This keeps us from offering our basic membership to everyone for free and help with maintenance costs of our website.

If you have already disabled ad blocking programs or added us into the whitelist, please ignore this message, this message will disappear in a few seconds!

"Why driving traffic to Facebook is stupid"

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by Dean, Jan 30, 2013.

  1. Dean

    Dean

    Joined:
    May 22, 2008
    Messages:
    9,437
    ...apparently!!

    http://www.businesszone.co.uk/topic/marketing-pr/why-driving-traffic-facebook-stupid/42621?ref=ukbf

    You have been warned!! ;)
  2. Lace

    Lace Retired Moderator

    Joined:
    Mar 21, 2011
    Messages:
    2,057
    Thanks for the share! Interesting to read an article going against the flow! :D

    Facebook and other social media sites should drive traffic to your site, not the other way around definitely. First, users don't own Facebook, Mark does. But there are more reasons why your business should exist on these platforms, biggest one being that your market (like it or not) are hanging out in these places.
    Andy777 likes this.
  3. Andy777

    Andy777

    Joined:
    Apr 24, 2007
    Messages:
    23,457
    My thoughts 100%!

    Only time this would be ok is if you have a special Facebook promotion OR you simply don't have a blog or website and base your business around a Facebook business page.

    But if you have a website or blog, you want to use Facebook to funnel traffic to your property, not the other way around.
    Lace likes this.
  4. Cleopatra Louise

    Cleopatra Louise

    Joined:
    Jan 14, 2013
    Messages:
    15
    Eh, I think this article has far to many irrelevant and out of context points. The only real qualm he has against Facebook has to do with individual privacy. Now, while this is a very valid point, it is not in the context of businesses and/or marketing to your customers. The only sentence in context: "You should drive traffic to your sites and your communities by pulling from Facebook into what you’re doing." negates the process that this requires.

    I think social media, along with many other tools available to businesses, is exactly what you make of it. I personally view social media as a consumer engagement and networking platform. He forgets that in order to make social media "work for you", your customers must be aware of your social media presence and sometimes that may very well involve driving them there. However, if that one customer who you now made aware of your Facebook presence makes 5 of their "friends" aware and available for engagement, that effort of driving you customer to Facebook was well worth it.
    Lace likes this.
  5. Mogoko

    Mogoko

    Joined:
    Jan 22, 2013
    Messages:
    38
    If Facebook was that bad would people be putting time and money into it?
    Lace likes this.
  6. Cleopatra Louise

    Cleopatra Louise

    Joined:
    Jan 14, 2013
    Messages:
    15
    In Short, Yes. People frequently expend money and energy into things that are of little consequence. Now I'm not saying Facebook is good, bad, or even neutral. But, there is value in the fact that you can use it to your advantage, if you do so correctly. How this works out will be different for each person/company and will be solely dependent on your needs, products, and consumer base.
    Bizi likes this.
Back to top

Share This Page