Guide Why SEO is Important For Your Business

Discussion in 'Social Media, SEO/SEM & Online Marketing' started by Cody, Jun 13, 2018.

  1. Cody

    Cody

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    SEO is consistently misunderstood, and whilst many do understand it there are others that just simply don’t, so therefore see no value in it at all. It even gets to a point because some don’t understand it fully they expect it to work pretty quickly hoping to see results instantly. This is the wrong way to go about it. SEO isn’t a quick fix. SEO should be nurtured and built gradually, and adjusted in order to see results. SEO also brings traffic overtime.

    SEO is vital for your business, and if your SEO is great, and you have a viable business model, niche and strategy, you can generate further ROI by implementing just some basic SEO strategies. SEO in line with good paid-for, and social media marketing efforts can provide your site with an even bigger boost of traffic, revenue generation and business credibility.

    SEO is a Form of Free Marketing

    How do people generally tend to find your website?

    Google.

    How and why is your site shown on Google to these people?

    SEO!

    Any content you’ve created on your website creates a good ton of organic rankings across Google naturally, just because of the keywords in there. However, the internal code and structure of your site, including any H1 tags, Meta Descriptions, Image and Title Tags, site speed and mobile optimisation, etc., are all needed for users to be directed to your site based on the relevancy of these users key search results.

    This is free marketing.

    Just be simply changing a few keywords to more targeted ones throughout your content you can target even further users and increase your rankings and presence through Google. That’s what SEO is.

    Increasing the presence of your website and business across Google search results to build up trust, and encourage users to click through to your site by the use of targeted keywords and optimisation.

    SEO acts as a form of free marketing in this sense, although it’s not a quick and easy fix, and whilst you can pay for it, you can also do it yourself.

    The normal route to getting your business out to the public is by paying tons of money on marketing, however most of the time you may not even make a good return on income. Rather than paying for marketing, focus instead on using some amazing keywords and SEO practices as part of your marketing strategy, for free.

    Business Credibility

    If I type into Google “local painter and decorator” just like you I’ll most likely check the website that pops up first, have a look around that site, click back to the search results and maybe look at the next option in position two or three, and decide between just those three of whom to use.

    Showing high on the first page of Google creates a sense of trust and builds credibility with consumers. Google finds these websites and businesses, and finds they fit perfectly with the search result of the user and shows this to them instead. If Google trusts those sites and puts them on the first page, then that means the consumers can trust them as well.

    They’re there for a reason.

    They are the best.

    A high search ranking gives your business credibility.

    Basic SEO Tips You Can Do Yourself

    1 - How to Find Keywords - SEO isn’t just about finding tons of great keywords, however this is an element, it’s more than that. It’s about providing the best user-experience possible, and massively focuses on user-intent. The best way to do this is be ensuring you have the best keywords related to a users search throughout your content.

    A simple way to find keywords that users are searching for (and to include in your content) is to simply get onto Google and take a look at the Google “predictive” search.

    - Open up Google search

    - Type your chosen keyword, for example – “Search engine optimisation”

    - Without pressing “Enter” take a look at the predictive text that Google comes up with.

    Google suggests these extended long-tailed keywords to you based on current and most popular user searches.

    Include these keywords in your content where possible and relevant, but make it sounds as natural as possible, and place the keywords in the first 100 words as well.

    Another way to find keywords is to – utilize Google AdWords Keyword Planner.

    If you don’t have a Google AdWords account, then head over to AdWords now to create one using your Google email.

    Step 1 – Create AdWords account

    Step 2 – Select Keyword Planner – then the “Search for new keywords using phrase, website or category” option.

    Step 3 – Enter into the search bar your chosen keyword, or simply place the URL of your website to be shown tons of great keywords.

    The keywords shown provide data on cost of that keyword (if you’re focusing on using AdWords paid marketing), as well as competition, and user search.

    Focus on using keywords from this list that have a low competition, but high search result. That way you won’t be drowned out against a massive ton of competition, i.e. other competitors using those same competitive keywords.

    2 – Change Image File Name and Include ALT-tags

    Have you ever taken a photo and saved it on your phone or desktop, only to realize the file name is something like “image.1284fjgysgdjbyfej.JPEG”? The file name of images and videos are important for SEO. Just take a look on Google images as an example. You’ll most likely see that many images are given a specific file name, making it easier for the likes of users to search for an image.

    If you type into Google “cat with pink hat”, what would show up?

    A cat with a pink hat of course.

    But, how does this work?

    The file name! The image is also linked to a relevant URL containing these keywords.

    Instead of a filename like the above, if you want users to be able to find your images or videos - and direct to your site content - then change the filename to something more related to that image by using keywords you’re trying to target within that piece of content.

    ALT tags are also crucially important as this helps users to identify what an image is if for example it appears broken on their end, or doesn’t load up automatically due to a blocked resource plugin. At least users will be told what that image is showing based on the ALT tag identification.

    The above also helps your site to rank further and higher for that keyword.

    3 – Focus on Local SEO

    Local SEO seriously improves your brands local SEO (search) and visibility. The most common way to do this is by claiming your Google My Business listing business profile.

    You don’t have one?

    Go and claim your Google My Business profile now.

    Google My Business is a business listing that shows up based on local searches for a particular keyword/s. You will need to have a physical location, website and phone number to claim the listing.

    You can then optimise the listing with a description, contact information, website, images, business hours and more to help seriously boost your local SEO.

    Take a look at getting customer testimonials on your site, and customer reviews on your Google My Business profile to boost local SEO.

    Tip – remember the above keyword research and image file name changes.

    Tip – Use Yelp, Yellow Pages and even Foursquare for further Local SEO enhancement.

    Tip – Use local towns, cities, places and names in your content to improve Local SEO.

    4 – Optimise for Page Speed and Mobile

    Google introduced a mobile-first ranking factor, as well as page speed. If your site takes more than 2+ seconds to load, and looks terrible on mobile devices, then you’re going to suffer from terrible conversions and very high bounce rates.

    More than 80% of search is done on a mobile device.

    This will have a negative user-experience and impact on your sites ranking across search engines, not just Google if your site slow and doesn’t load on mobiles.

    Use Google’s free Mobile-Friendly Test to find ways to improve your mobile site.

    Use their PageSpeed Insights tool to test your site speed and find improvements.

    5 – Include Meta Description and Keywords in URL

    Although Google doesn’t really use meta-descriptions as an SEO ranking factor, meta-descriptions are still vital to telling your users what an individual page is about. After all, you want to improve your CTR so you’re better off including keywords and a short summary of the page within this meta-description.

    A meta-description is shown on Google search results just under the title of the website. This summarizes the web page’s content.

    Try to keep the description to around 160 characters or less to make sure Google and other search engines show the entire length rather than cutting valuable information off to never been seen.

    Make sure to get the most interesting information and keywords within the first 120 characters. This needs to be eye-catching and stand out.

    The URL is an incredibly important aspect of your website. You want to focus on improving your CTR (Click Through Rate), and the best way to do that is to focus on URLs that clearly show what a particular page is expected to be about.

    Rather than a URL like the below:

    Bad: www.mytestsite.co.uk/jfuryshal_djfuyage16352-$&jsatqrwdoh…

    Have a URL that gives a clean indication of the product page:

    Good: www.mytestsite.co.uk/mens-clothing-winter-coats

    Say to yourself, which one would you end up clicking.

    The one that shows a random bunch of numbers, letters and symbols, or the one that clearly states what that particular page is about?

    If you typed into Google “men’s winter coats”, then chances are that if you saw this you’d most likely click it because it’s related to your search. This is how important user-intent is.

    Make sure everything is as accurate and related as possible to a users potential search.

    Conclusion:

    Even if you're not familiar with SEO and what it can offer for your business, I'd recommend to take more of an open approach to it. You can pay for it, but you can begin to implement just some basics to start seeing gradual improvements. SEO is vital for your business and helps to push your business and marketing strategy forward.


    I wrote this article for www.thewholesalecommunity.com. If you're interested in downloading the PDF document for safe keeping then head over to the above link for grab yours for free.
  2. ranu katre

    ranu katre

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    Yes, its important for online business. By doing SEO we can promote business organic way. we get more traffic on website by doing SEO.
  3. Henry Tasman

    Henry Tasman

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    thanks for sharing
  4. jordanmcclure

    jordanmcclure

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    Nice post, thanks for sharing it with us.
  5. Bhagesh Nair

    Bhagesh Nair

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    True, but the moment the search engine decides to change the search Algorithm, you are back to 0.
    Optimizing your website is always a good Idea, but relying solely on Organic traffic isn't.
    There is cut throat competition in ad networks these days, you can buy quality traffic for your niche at really affordable prices.
  6. Jed

    Jed

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    Buying traffic is frowned upon by the search engines, most traffic is usually low quality and easy to spot that it's fake. Your search rankings will be damaged by this practice rather than improved.
  7. Bhagesh Nair

    Bhagesh Nair

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    Was just saying that in regards to Small and upcoming businesses, as if they are in a competitive niche, getting ranked well in mainstream Search engines is extremely difficult with generic keywords.
    And buying traffic from well known Traffic sources and Social media can actually help small businesses.
    Anyway thanks for your response to my post.
  8. Cody

    Cody

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    That's totally wrong. I advise my clients to never purchase traffic, unless of course you're using AdWords. Ranking in a particular niche doesn't have to be difficult to do. Make sure your site is technically sound, ensure your content is the best it possibly can be, and by focusing on ever-green content, and as well as this build links to your site to increase your domain authority.
  9. Dave Luiz

    Dave Luiz

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    Apr 1, 2019
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    Even after all these proven stats, people still sidetrack from the point that they need SEO much more than they need any other thing while doing digital marketing. SEO is one of the most essential parts of digital marketing and is a long time planning, if done right.
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